Resource Categories: EBook

The impact of generative AI will have substantial impacts on how we work, live, communicate and entertain ourselves. We sat down with our in-house experts to hear their predictions about the impact generative AI (gen AI) and other developments will have on the advertising, media and entertainment industry in 2024.

Read the report to learn their top predictions about:

• How gen AI will transform the industry
• How changes in customer behavior will continue to disrupt content distribution
• How data privacy, regulation and IP protection will require new approaches
  by advertisers, agencies and media organizations
• A collaborative data strategy being necessary for AI-driven business success

Leveraging AI, ML and generative AI for personalization, segmentation, lead scoring and more

When it comes to better collaboration and personalization, increased productivity, and accelerated growth, future AI and ML marketing benefits are seemingly limitless, and valuable use cases for every stage of the marketing cycle are already available today.

Download the ebook to learn five ways you can use AI, generative AI and machine learning right now to boost your organization’s B2B marketing ROI:

• Segmentation: Precisely identify and group audiences to tailor campaigns and power faster, actionable audience insights
• Personalization: Apply AI and ML to your customer 360 to elevate marketing and advertising personalization
• Lead scoring: Leverage ML algorithms to rank prospects and power automation with AI and ML for easy scoring and improved productivity
• Forecasting: Accurately predict and optimize the current pipeline in near-real time
• Attribution: Measure channel impact and achieve cutting-edge attribution

A Financial Services Executive Report

No other topic has captured the imagination of the financial services industry more than generative AI. This new era of computing is accelerating the need for companies across the industry to modernize their data strategy and harness the business value enabled by the cloud. 

To better understand the state of the industry, we surveyed more than 300 senior-level executives from the world’s leading financial services firms about how they are using cloud data platforms to evolve their data strategy.

In this report, you’ll learn:

• How industry leaders are prioritizing AI, data science and collaboration workloads in the cloud
• The role cost optimization and economic value play in these organizations’ cloud migration 
• The top reasons industry leaders have adopted or will adopt a multi-cloud strategy
• Where financial services organizations are prioritizing future investments

The pandemic significantly accelerated omnichannel shopping. As a result, data-driven marketing trends that had been evolving over a decade experienced a sea change. In this climate, retail media coursed to the forefront. The decades-long, costly method of advertising with cardboard ads in store aisles was suddenly replaced with high-margin digital strategies and retail media platforms for sellers and brands to thrive in the new landscape.

Retail media is forecast to boost revenues by 25% this year. It is also predicted to represent 16% of total digital ad revenues by 2027. The wealth of opportunity is clear—and so is the urgency.

Read this ebook to learn:

• Key benefits of retail media for retailers, brands and advertisers
• 3 key considerations to stay ahead of the competition
• How to maximize retail media with Snowflake’s Retail Data Cloud
• How Albertsons Media Collective unlocked new revenue opportunities

Data-driven solutions powered by AI, third-party data and more

Today more than ever, data is the driver of success in the financial services industry. At Snowflake Industry Day 2023, a free virtual event dedicated to industry innovation, Snowflake’s industry experts and technology leaders from companies such as DTCC and BNY Mellon’s Pershing X shared expert insights and innovative solutions to the industry’s toughest challenges, including third-party data and AI.

In this ebook, you will learn key takeaways from Industry Day 2023 for financial services companies, including how to:

• Power industry-leading experiences and operational efficiency
• Modernize processes and increase marketing ROI with AI and third-party data 
• Drive better business outcomes with the power of Snowflake Marketplace
• Break down data silos and facilitate data collaboration with Snowflake’s Financial Services Data Cloud 

Get the ebook.

Data-driven, real-world solutions for healthcare and life sciences leaders

The future of healthcare and life sciences will be driven by the effective use of data. At Snowflake Industry Day 2023, a free virtual event dedicated to industry innovation, Snowflake’s industry experts and technology leaders from companies such as McKesson and Elevance Health shared expert insights and innovative solutions to the industry’s toughest challenges, from data sharing to AI and ML.

In this ebook, you will learn key takeaways from Industry Day 2023 for healthcare and life sciences companies, including how to:

• Solve critical patient and business use cases with data sharing
• Improve the effectiveness of clinical trials, personalized medicine and value-based care with third-party data
• Use AI and ML to improve member/patient experience and increase marketing ROI
• Empower data-driven decision-making with Snowflake’s Healthcare & Life Sciences Data Cloud

Get the ebook.

Data-driven solutions powering business value for telecom leaders

Telecom companies today are under tremendous pressure. At Snowflake Industry Day 2023, a free virtual event dedicated to industry innovation, Snowflake’s industry experts and technology leaders from companies such as AT&T and Comcast shared expert insights and innovative solutions to the industry’s toughest challenges, from AI and ML to personalization.

In this ebook, you will learn key takeaways from Industry Day 2023 for telecom companies, including how to:

• Gain sustainable competitive advantages by leveraging data
• Solve telecom’s business-critical challenges with data collaboration
• Improve customer experience and increase marketing ROI with AI and ML and third-party data 
• Power personalized customer experience and data-driven decision-making with Snowflake’s Telecom Data Cloud 

Get the ebook. 

Real-world data strategy and security solutions for public sector leaders

The global economic impact of data is staggering, and no group stands to benefit more than our public institutions. At Snowflake Industry Day 2023, a free virtual event dedicated to industry innovation, Snowflake’s industry experts and technology leaders from organizations such as NYC Health + Hospitals and the Texas Department of Transportation shared expert insights and innovative solutions to the industry’s toughest challenges, from citizen 360 initiatives to information sharing.

In this ebook, you will learn key takeaways from Industry Day 2023 for public sector organizations, including how to:

• Achieve citizen 360 and gain actionable insights from geospatial analytics 
• Accelerate data exchange to improve patient care and essential services
• Track student success, optimize operations and predict future outcomes with Snowflake Marketplace
• Empower data-driven decision-making with Snowflake’s Government & Education Data Cloud

Get the ebook.

Lead the new era in retail with the power of AI and data

The new wave of AI and ML presents retail and consumer goods companies with unprecedented opportunities, but big challenges remain. At Snowflake Industry Day 2023, a free virtual event dedicated to industry innovation, Snowflake’s industry experts and technology leaders from companies such as PetSmart and Victoria’s Secret shared expert insights and innovative solutions to the industry’s toughest challenges, from improving operational efficiency to artificial intelligence.

In this ebook, you will learn key takeaways from Industry Day 2023 for retail companies, including how to:

• Power industry-leading customer experiences and operational efficiency
• Unify data and harness the power of AI and ML to empower retailers and boost marketing ROI
• Drive business-critical outcomes with the Snowflake partner ecosystem
• Empower data-driven decision-making with Snowflake’s Retail Data Cloud 

Get the ebook.

Data-driven solutions powering business value for manufacturing leaders

Now more than ever, data drives success in the manufacturing industry. At Snowflake Industry Day 2023, a free virtual event dedicated to industry innovation, Snowflake’s industry experts and technology leaders from companies such as Cisco and Siemens shared expert insights and innovative solutions to the industry’s toughest challenges, from supply chain to data sharing and data exchange.

In this ebook, you will learn key takeaways from Industry Day 2023 for manufacturing companies, including how to:

• Solve key manufacturing business challenges
• Better control and predict supply chain challenges with end-to-end visibility
• Drive improved outcomes with the power of Snowflake Marketplace 
• Empower data-driven decision-making with Snowflake’s Manufacturing Data Cloud 

Get the ebook.