Resource Categories: EBook

Successful ROI measurement can help organizations optimize their marketing spend, increase conversion rates, improve customer personalization and improve product development. The more customer data you have, the more powerful and precise your attribution models can be — and the more ROI you can drive from them.

Learn how to calculate the ROI of your marketing campaigns by harnessing attribution models and mastering the three phases of successful attribution implementation:

• Eliminate data silos and unify customer data
• Activate AI and machine learning to maximize ROI
• Foster cross-functional collaboration

Download the ebook to unlock the insights now.

Data is the lifeblood of the advertising, media, and entertainment market. Changing media consumption habits, as well as new technological innovations, are generating more data than ever before on consumer behaviors.

Read on to learn about the three data trends transforming advertising, media, and entertainment and how organizations can prepare for and leverage these trends to attract consumers and enable better customer experiences, including: 

• Media consumption habits are changing 
• New data-fueled technologies are proliferating 
• Data privacy concerns are hanging how companies operate
  
  

Gaming is hotter than ever before. The market is expected to surpass $200 billion by 2023. While gaming companies are profiting from increased consumer spending on mobile, PC, and console games during the COVID-19 pandemic, advertising is also a significant source of income. In addition, technologies such as augmented reality and portability are enabling companies to create a unique, personalized gaming experience.

But the competition is fierce, and gamers demand to know how companies are using and sharing their data, propelling data privacy and security to the forefront of the industry’s priorities.

To capitalize on the market opportunities and meet the challenges, gaming companies need to securely and effectively leverage data. Read on to discover how to unlock the value of data to attract consumers and enable better gaming experiences while maintaining your customers’ privacy.

Data is a strategic asset that delivers actionable insights. However, traditional technologies have trapped and siloed data for years, creating limits around how data can be accessed, analyzed, and shared. Organizations can unlock the true value of their data with Snowflake’s platform, which underpins the Data Cloud.

In this ebook, you will learn how:

• Businesses can achieve revenue growth when they use data to drive sales
• Data enables smart cost-cutting and creates operational efficiencies
• Compliance, risk  management, and  data security  are  more effective with enhanced data quality and accessibility

Whether you’re a life sciences manufacturer, a healthcare provider, or a healthcare payer, there are numerous opportunities to leverage data from the healthcare ecosystem to improve patient outcomes.

Healthcare providers and payers use data to:

• Inform treatment decisions, support clinical decision-making, and inform reimbursement decisions
• Do predictive analytics on their members to understand cost drivers
• Support their value-based payment models and help control fraud, waste, and abuse

Pharmaceutical manufacturers use data to:

• Support early research and drug development
• Augment the design of clinical trials and improve patient recruitment strategies
• Support market access and pricing
• Understand real-world treatment patterns and patient outcomes
• Understand unmet medical needs

In this ebook, you will discover the data trends that are disrupting the healthcare and life sciences industry, and learn how to unlock the value of healthcare and life sciences data with Snowflake.

LEVERAGING DATA AS A STRATEGIC ASSET WITH SNOWFLAKE

The Platform for Your Federal Data Strategy 2020 Action Plan

The Federal Data Strategy provides a common set of data principles and best practices in implementing data innovations that drive more value for the public. The 2020 Action Plan establishes a solid foundation that will support implementation  of  the  strategy  over  the  next  decade.

To implement the annual action plan initiatives effectively, agencies should consider a  comprehensive platform that enables them to plan, execute, and increasingly leverage data as a strategic asset. This eBook walks you through seven action items and details how Snowflake enables agencies to achieve their data objectives.

Get the most out of your data with cloud data warehousing

If you’re considering your first or next data warehouse, this complimentary Dummies guide explains the cloud data warehouse and how it compares to other data platforms.

Highlights include:

• How the cloud data warehouse compares to traditional and NoSQL offerings
• How to evaluate different cloud data warehouse solutions
• Why security and governance matter
• The benefits of a cross-cloud solution
• How modern data sharing delivers even deeper insights

Easily unify, analyze, and share governed data at scale

Learn how to unite your siloed data and build a modern analytics strategy to obtain and democratize data-driven insights at every level of your organization.
 
Highlights include:

• The urgency for modern data analytics
• What’s possible when you break down your data silos
• How to harness what’s possible with data science
• Why organizational transformation and alignment are critical
• What’s involved with building a modern analytics practice

Data science enables marketing organizations to consolidate and extract insights from all their data regardless of format, recognize patterns in that data, and predict future behavior to build real- or near real-time personalization campaigns at scale.

In this ebook, you’ll learn how your marketing team can harness data science to:

• Collapse data silos to enable a 360-degree view of customers
• Provide fast, scalable access to data by supporting concurrent workloads
• Build efficient data pipelines to improve speed to insight and reduce complexity
• Future-proof your infrastructure to support a variety of tools, libraries, and frameworks without replatforming
• Embed data scientists in business teams to improve exposure to real-world business problems
• Attract and retain premier data science talent

Download our ebook, How Marketers Can Harness Data Science to Enable Personalization at Scale, to learn more.