Data is the lifeblood of the advertising, media, and entertainment market. Changing media consumption habits, as well as new technological innovations, are generating more data than ever before on consumer behaviors.

Read on to learn about the three data trends transforming advertising, media, and entertainment and how organizations can prepare for and leverage these trends to attract consumers and enable better customer experiences, including: 

  • Media consumption habits are changing 
  • New data-fueled technologies are proliferating 
  • Data privacy concerns are hanging how companies operate