7 Ways Educational Institutions Generate Data-Driven Insights with Snowflake

Learn how a number of educational institutions overcame challenges and capitalized on opportunities by using the Snowflake Data Cloud to:

  • Optimize data platform modernization
  • Accelerate modern data sharing and collaboration
  • Boost student engagement and success
  • Advance university research
  • Improve alumni engagement and fundraising
  • Drive operational efficiency
  • …and power artificial intelligence and machine learning.

With Snowflake, these institutions gain easy access to nearly all their data, streamlined their statistical analyses, and produced predictive and prescriptive models to make decisions on complex issues backed by constantly-evolving data insights.

The Modern Customer Data Platform: Why You Need One Now and What You Need to Know

In the last decade, customer data platforms (CDPs) have become a critical part of the MarTech stack. The right CDP is an essential tool to aggregate first-party customer data, create audiences and segments, and activate that data across the multiple touchpoints involved in the complex buyer’s journey. Ultimately, what’s at stake goes well beyond optimizing ad spend or creating personalized campaigns.

In this ebook we will cover:

  • The hurdles of CDPs built with legacy architectures
  • The differences between composable and packaged CDPs
  • How brands can build trust, create value, and engage tomorrow’s customers

A lot has changed in a few years—is your marketing stack ready for what’s next?

Driving Personalization with a Modern Marketing Data Stack

Interested in optimizing your marketing efficiency? Consider leveraging first-party customer data to create deeply personalized and engaging marketing campaigns that better connect with prospects and customers.

In our latest ebook, Driving Personalization with a Modern Marketing Data Stack, we share real-world tips on how to improve the customer experience and build long-term customer loyalty, all while maximizing the return on each dollar invested in your marketing efforts.

Download the ebook to learn about:

  • The common blockers to personalized marketing
  • The rise of the Modern Marketing Data Stack
  • Industry leaders for data collection, data storage, and data activation
  • How composable customer data platforms (CDPs) help drive personalized marketing
  • How companies such as Warner Music Group, PetSmart, and IntelyCare have found success with personalized marketing

 

In Partnership With: 

Hightouch

How Cloud-Based Data Strategies Are Transforming the Banking and Payments Industries

Changes to the financial services industry have intensified since the pandemic, with dramatic shifts in customer demographics, consumer purchasing trends, prioritized digital transformation, and changing regulations. 

For banks and payment providers, cloud-based data strategies have become essential in uncovering actionable analytics insights that improve organizational transparency, security, and efficiency to better compete in the new data-driven environment of today.

Inside this ebook, you’ll find how bank and payment cloud data strategies enable companies to: 

  • Enhance personalized customer experience from acquisition to onboarding to retention
  • Improve security to mitigate fraud and cybersecurity risks
  • Solve regulations and compliance issues with ease

Top 6 Data Science and Analytics Trends for 2023

Recent technology advancements are poised to significantly impact the way in which data scientists and data analysts work.

In 2023, six trends have the potential to accelerate machine learning (ML) and move organizations from descriptive and diagnostic analytics that focus on what happened and why, toward predictive and prescriptive analytics that instead forecast what will happen and provide powerful insights on how to change the future.

In this ebook, you will learn how:

  • Unified infrastructure supporting multiple programming languages is allowing data scientists, data engineers, and data analysts to leverage the maximum potential of each 
  • Feature stores enable data scientists to manage and deploy ML features at scale by delivering reproducibility, discoverability, and scalability
  • Data analysts and scientists are increasingly able to utilize the power of systems once reserved for ML engineers in order to facilitate and participate in more efficient production processes
  • Increasingly accessible web app development in Python is empowering data scientists to make their models more comprehensible and actionable 
  • Rapid advancements in open source libraries, tools, and frameworks demonstrate the need for a solution that prepares data science and ML investments for the future

4 Trends Transforming Advertising, Media, and Entertainment

Advertising, media, and entertainment companies are facing increased competition as consumer behaviors increasingly change in response to a wide variety of factors. The industry relies on a wealth of consumer data to understand how to best personalize each consumer’s experience to attract and retain subscribers. But that data is spread across the different tools, teams, and technologies, and businesses are reluctant to share data with each other due to increasing consumer privacy concerns and regulations.

The industry is poised to meet today’s data challenges. Read on to learn about the four trends transforming advertising, media, and entertainment that will be shaping the industry in the year to come.

Check out this ebook to learn:

  • Why data collaboration is becoming a necessity
  • The leading-edge technologies shaping the industry now
  • The growing importance of data science and third-party data
  • Why data privacy and governance remain critical

 

Get the ebook now.

7 Data Trends Transforming Healthcare and Life Sciences

Healthcare and life sciences companies are facing tough challenges from staffing shortages and supply chain shortfalls to cost pressures and changing business models. Integral to addressing these challenges is data. But data is siloed across the organization and with third-party vendors and partners, making it difficult to leverage to improve patient, clinical, and business outcomes. While strict data security and privacy regulations make organizations reluctant to adopt secure data sharing technologies.

The industry is poised for change. Read on to learn about the seven data trends transforming healthcare and life sciences that will be shaping the industry in the year to come.

Check out this ebook to learn:

  • Ways data can deliver better healthcare and business outcomes

  • Why data collaboration across the ecosystem will increase

  • How the adoption of value-based care payment models will increase data use and drive interoperability

  • The role of third-party data in improving health equity, and more.

 

Get the ebook now.

Renforcez la résilience de votre chaîne d’approvisionnement dans le secteur de l’industrie grâce aux données

Aujourd’hui, les entreprises du secteur de l’industrie sont confrontées à des défis dans tous les maillons de la chaîne d’approvisionnement : prendre les bonnes décisions en matière de planification et d’approvisionnement, traiter les commandes en temps opportun, gérer les stocks, la logistique et les fluctuations de prix, ou encore recruter et fidéliser les employés.

Les données permettent d’accroître la résilience de votre chaîne d’approvisionnement de trois manières :

  1. Visibilité totale sur la chaîne d’approvisionnement
  2. Analyses et prévisions précises pour la planification future
  3. Meilleure collaboration avec les partenaires de la chaîne d’approvisionnement

Dans cet eBook, vous découvrirez comment chacune de ces fonctionnalités de données peut vous aider à résoudre rapidement les problèmes et à mieux contrôler votre chaîne d’approvisionnement.

Data-Driven Manufacturing for Resilience and Innovation

For Manufacturers, market conditions remain challenging. Soaring energy costs and global supply chain disruption have all conspired to send supply and demand order books and output on a rollercoaster ride.

With uncertainty set to continue in the sector, the leaders of these businesses are on a mission to build more resilience into their operations and to identify new opportunities for growth. Many see advanced analytic technologies as their best chance of achieving these goals.

Using data analysis to streamline operations isn’t a new concept for most manufacturers, but many rely solely on an on-premises infrastructure that isn’t up to the task of processing, storing and analyzing the variety and volume of data generated by today’s manufacturing operations.

Learn how Manufacturers are leveraging analytics to:

  • Increase efficiency across the supply chain 
  • Improve quality and speed of production 
  • Power IoT innovation with sensor and device data analysis 

6 Ways State and Local Governments Can Leverage Data for the Modern Era

State and local governments possess a wealth of data that holds enormous potential to drive mission success — if they can activate it. To leverage AI and unlock value from their data, governments need a scalable and flexible data infrastructure to securely centralize, govern and share mission-critical data. With a modernized data foundation and the power of AI and ML, government agencies can:

  • Achieve a citizen 360
  • Enable secure data sharing and collaboration
  • Combat fraud, waste and abuse
  • Boost transparency with financial analytics, and more

Get the ebook now.