Enhanced Marketing with Snowflake Data Clean Rooms
Secure data sharing that increases marketing effectiveness for publishers and advertisers
Product Demo I Apr 20
Data Clean Room Demo: Improving Advertising Effectiveness, Data Security, and Privacy Compliance
Why Snowflake?
Secure data sharing technology
Permissioned data sharing and collaboration across your own ecosystem of partners, customers, and technology providers, creating linkages that enable person-level marketing without revealing PII or compromising privacy.
Highest standards of governance
Secure and governed access to live, read-only copies of data–with row, column, and query-level permissioning capabilities–that never leave your environment
Access to unique datasets for enrichment
Securely access and join third-party data to your existing datasets for audience enrichment, improved targeting, and robust post-campaign analytics.
Everything Marketers Need to Know About Data Clean Rooms
Clean Rooms built in Snowflake enable rapid sharing of real-time data in a way that keeps your customer’s personal information hidden. Being able to match your data with another organization allows you to see the overlap between data sets. This can be used to identify high-value targets, lapsing customers, and opportunities to win new business.
Resources
Effective advertising in a world without third-party cookies
In this session with Disney, NBCUniversal (NBCU), Capgemini, and Snowflake, learn how the unique and innovative capabilities of the Data Cloud are enabling seamless data sharing without data copies or movement.
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