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Advertising Data
The advertising data landscape has changed enormously in recent decades. The first obvious paradigm shift was the emergence of online or digital advertising.
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Data Science for Finance and Financial Services
Finance data science teams need to manage the breadth and complexity of data sources to drive actionable insights to key stakeholders.
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What Is an OTT Platform?
OTT (over-the-top) media services and platforms – aka streaming platforms – have proliferated in recent years, resulting in a flood of new customer data sets.
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Audience Targeting in Media, Advertising, and Marketing
Audience targeting segments consumers based on behavioral and demographic data, assisting marketing and advertising teams in creating personalized campaigns.
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Audience Analysis: Demographics Enable Effective Targeting
Gain insight into audience analysis and its vital role in understanding audience demographics. Explore different types of audience analysis.
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Using Analytics in Advertising to Optimize Marketing Results
Explore advertising analytics, using diverse data sources to assess campaign performance, identify new ad opportunities, and get better marketing results.
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Omnichannel Retail Analytics for Revenue Growth
Omnichannel retail analytics combines customer and product data to unlock insights, enabling more accurate forecasting and effective future event planning.
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Data Analytics in Healthcare
Data analytics in healthcare can help organizations advance staffing allocation, preventative care, patient engagement, operational efficiencies, and more.
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Using a Data Clean Room for Business Growth
Using a distributed data clean room, it’s now possible to collaborate with data in a secure manner that aligns with privacy rules.
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