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Marketing Data Management Platforms

Learn what Data Management Platforms (or DMPs) are and how they fit into modern marketing technology stacks.

Data Analytical Tools

Discover why the right data analytical tools are needed to derive insights from the wealth of data businesses are collecting today.

Digital Insurance: How Data Technology is Transforming the Insurance Industry

Also known as insurtech, digital insurance uses big data technologies to transform the way insurers underwrite policies, manage risk, and provide customer support.

Retail Pricing: Using Data to Increase Revenue

Data analytics is used to optimize retail pricing by providing insights into consumer desires and behavior that can increase sales and drive customer loyalty.

What is Spark ETL?

Apache Spark ETL provides the framework to up the ETL game. Data pipelines allow for effective and accurate aggregating of data from multiple sources.

Apache Spark Architecture

Spark Architecture is designed for speed and efficiency. The Snowflake Connector for Spark brings Snowflake into the Apache Spark ecosystem

Enjoy the Benefits of Apache Spark DataFrames While Eliminating Drawbacks

There are challenges associated with using Spark DataFrames. In this post, we take a look at the challenges and explore ways to overcome them.

Java Programming: Leveraging One of the Most Popular Coding Languages

From mapping the human genome to helping people to stream their favorite movies and music, Java programming is powering many modern technologies. Learn more here.

Mapping the Customer Journey with Marketing Analytics

Learn about the customer journey, whch has become a popular buzzword in marketing organizations. But what exactly does it entail? First, it is best to explain what it is not.