The World Bank lists United Arab Emirates as 17th among 190 economies on its global ease-of-doing-business list, and the city of Dubai alone expects to attract up to 250 startups this year. It’s rapidly becoming one of the most technologically advanced in the world, and a global hub for innovation and digital transformation. 

Data is central to ensuring the success of these modern businesses as they seek to compete on a global scale. To help organizations across the region unlock the power of data, Snowflake has launched a regional hub in Dubai. The new hub aims to strengthen ties with regional partners and customers and signals the company’s firm commitment to serving the data needs of customers in the Middle East, Turkey, and Africa. 

Mohamed Zouari, Snowflake’s Regional Manager for the Middle East, Turkey, and Africa, is spearheading the company’s expansion as it grows its regional team with key hires in sales and partner marketing. Following a series of roles in application management, business development, and sales with well-known brands such as AXA, Logica, and Hewlett-Packard Enterprise, he joined Snowflake at the end of 2018 to spearhead the company’s regional growth.

As it launches the new office, Snowflake is focusing initially on retail, finance, and public sector along other key industry verticals. A number of brands in the region are already on the Snowflake Data Cloud, including Emaar, Property Finder, Kitopi, Mondia, and ArabyAds. Zouari plans to focus on partnering with local and global systems integrators in the region to build data strategies that leverage the power of Snowflake’s Data Cloud. 

“Our channel partners have always been more than just resellers,” said Zouari. “Their ability to add value enhances our platform and unlocks its value for a wider range of use cases. That is the power of the channel, and we will stand with our partners and support them at every turn as we take this journey together.”

In the coming months, Snowflake’s Middle East, Turkey, and Africa launch will be accompanied by the establishment of a local cloud deployment region that will serve customers looking to maintain their data within the UAE. 
For more information on how Snowflake is empowering companies in the Middle East, Turkey, and Africa to unlock the value of data, visit our Dubai Data Community page.