Enable Customer 360 with Snowflake

Predict product suitability, personalize investment planning, and determine Next Best Action with customer 360 analytics.

The Financial Services Data Cloud empowers businesses – from wealth management and retail banking to credit unions and insurance providers – with customer 360 views to create personalized customer experiences.

With Snowflake, enterprises can break down internal department silos and create a holistic customer profile. These profiles can further be enriched with access to industry-leading demographic, identity, and alternative data sets from the Data Marketplace.

Why Snowflake?

A Single Data Platform

Create a customer data platform that centrally connects internal customer data with external data sets, including demographic, identity, and consumer information.

Data Science

Leverage ML models to build predictive analytics and propensity scoring that uncover Next Best Action, determine product suitability, and create personalized digital experiences.

Security and Governance

Securely manage sensitive customer information with data masking, anonymization, and tokenization, to help you meet obligations under regulatory standards, including CCPA and GDPR.