Marketing Success in the Age of AI: Celebrating EMEA’s Modern Marketing Data Stack Pioneers
Data is an invaluable asset in today’s marketing ecosystem. With its unique blend of cultures,…
Full DetailsData is an invaluable asset in today’s marketing ecosystem. With its unique blend of cultures,…
Full DetailsData is essential to marketing. It’s how we know our audience and measure campaign outcomes.…
Find Out MoreA revolution in data analytics is coming soon. Why are we so sure? Because the…
See howMulti-touch attribution (MTA) is a data-driven approach to measuring the impact of various marketing channels…
More DetailsLeveraging first-party data is a priority for marketing teams, but many companies fail to use…
MoreAccurately defining customer identity is the foundation of building personalized customer experiences. It’s not getting…
More DetailsMarketing data integration is the process of combining marketing data from different sources to create…
MoreNearly 60% of CMOs report increased pressure from their CEOs to prove the impact of…
See howHow innovative companies are turning Snowflake into a marketing growth engine with GrowthLoop We’ve researched…
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