HOW DOES YOUR INDUSTRY MEASURE UP?
The data economy is growing every day, and some industries are outperforming others. Are you doing enough with your data?
GLOBAL RESEARCH RESULTS
LEARN HOW TO BECOME A DATA-FORWARD BUSINESS
So which industries are getting ahead in the data economy, and which are struggling to catch up? What sets the leaders apart, and what’s holding the laggards back?
Here, you can find out how your sector is performing—and what it needs to do next.
The economic impact of digital technology is equivalent to 15.5% of global GDP—about $11.5 trillion. Data has never been more important. Financial services has long understood the value of its data and its insights. So how are the sector’s firms putting their data to use?
We found that financial services firms are well represented among the Data Economy Leaders, but many still aren’t using data to its full potential. What needs to change?
MEDIA AND ENTERTAINMENT
The media and entertainment sector sees data as a way to accelerate advertising revenue growth, improve subscriber acquisition and retention rates, and differentiate advertising solutions.
But reality doesn’t yet live up to those ambitions. The media industry is lagging behind the other industries, with its firms least likely to be Data Economy Leaders.
Some firms are succeeding in their data strategies. What can the rest learn from them?
HEALTHCARE AND LIFE SCIENCES
The data economy is full of opportunities for healthcare and life sciences organizations. Used correctly, data can transform their operations, accelerate the development of new medications, and improve patient outcomes.
Many healthcare and life sciences organizations have already realized this, and are benefiting. These are the Data Economy Leaders.
What makes them different from the others? Here's how healthcare and life sciences organizations performed in our research.
RETAIL AND CPG
Digital technology has transformed retail and CPG, but the biggest change is still to come.
Data-driven insights can shape business strategies, streamline supply chains, predict customer trends, and reveal new market opportunities. That’s if retail and CPG firms can harness the power of their data.
But many are struggling to do that. Our research shows this industry is behind most of the other sectors in the data economy. Why?
The technology industry is racing ahead in the data economy. Our research shows that many tech organizations have mature data strategies, and are among the businesses that are most likely to be classed as Data Economy Leaders.
These companies are monetizing their data and using it to make better business decisions, develop new revenue streams, and drive innovation.
What can we learn from the technology industry’s success?