BUILD: The Dev Conference for AI & Apps (Nov. 4-6)

Hear the latest product announcements and push the limits of what can be built in the AI Data Cloud.

Video

Seizing the

Customer Data Opportunity at Cradlepoint with ThoughtSpot and Snowflake

Creating a unified customer profile is the primary stage that fuels all the aspirational requirements of a personalized, cross-channel, and insights-based marketing strategy. Yet, no analytics, attribution models, or personalization tactics will fully succeed when they’re based on old data and a fragmented foundation of customer insights. Join this session to see how Cradlepoint succeeded in creating a true 360-degree customer view and how it was able to put those insights directly into the hands of business users—fueling finance, marketing, product, and development teams to become truly customer-centric and data-driven in their decisions.

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