Video
IT and Marketing
Partnership - A Fireside Chat with PepsiCo
For a business with as large a marketing budget as PepsiCo, it’s essential to know the return of each campaign at the most granular level. To advance their data-driven capabilities, PepsiCo’s data and marketing teams collaborated to take control of their first-party data and create a single source of truth with the Data Cloud for actionable intelligence. Join this session to learn about:
- Fostering a strong partnership between IT and marketing teams to drive business outcomes
- Bringing together disparate data to evaluate campaign performance across channels
- Delivering actionable insights to your marketing organization to change strategies before campaigns conclude