IT and Marketing

Partnership - A Fireside Chat with PepsiCo

For a business with as large a marketing budget as PepsiCo, it’s essential to know the return of each campaign at the most granular level. To advance their data-driven capabilities, PepsiCo’s data and marketing teams collaborated to take control of their first-party data and create a single source of truth with the Data Cloud for actionable intelligence. Join this session to learn about:

  • Fostering a strong partnership between IT and marketing teams to drive business outcomes
  • Bringing together disparate data to evaluate campaign performance across channels
  • Delivering actionable insights to your marketing organization to change strategies before campaigns conclude

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