According to Ashtad Engineer, Head of Worldwide Smart Manufacturing Solutions for AWS, the most notable trend on display at Hannover Messe in Germany is the heightened interest manufacturers have in embarking on a digital transformation journey. In this "Data Cloud Now" interview, Ashtad tells host Ryan Green that the pace of innovation has increased two-to-three fold over last year, and that companies have gone from “wanting to go digital” to “actually going digital.” And the Snowflake Manufacturing Data Cloud, he says, promises to play a cornerstone role in those transformation journeys. Because it provides the ability to manage operational data, engineering data sets, and IT data sets all on a unified platform, it will allow businesses to take their current Snowflake environment and extend it to core manufacturing processes. “Manufacturing is a partner-based strategy,” Ashtad says, “so having Snowflake as a cornerstone of the industrial data strategy is really exciting.”