OpenTable Enhances Personalized Marketing Campaigns with MessageGears and Snowflake

OpenTable eliminated data silos created by legacy on-premises and cloud applications by adopting a composable customer data platform with Snowflake, OpenTable can now integrate and analyze data sets that were previously impossible to obtain. Because MessageGears plugs directly into OpenTable’s Snowflake database, MessageGears can directly read, without copying, all of the customer data they’ve collected.