SNOWFLAKE USE CASE

CUSTOMER 360

Break down data silos, enrich customer profiles, resolve identities and enhance customer data governance.

Unify All Business and Customer Data

Breakdown silos and unify customer data in a single platform with native-first and third-party connectors that instantly and securely ingest data from any source.

Enrich Profiles and Natively Resolve Identities

Securely enrich your customer profiles with thousands of data sets available in Snowflake Marketplace, and seamlessly resolve identities with applications from leading providers native to the platform.

Manage Consent and Quickly Act on Data Subject Requests

Honor your customer’s data consent choices and comply with privacy regulations globally by quickly and effectively acting on data subject requests.

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Seamlessly Unify Raw Google Analytics Data In Snowflake

Get the most out of your marketing and customer data by securely consolidating GA4 raw data into Snowflake with the Snowflake Connector for Google Analytics.

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Securely Share Data Between Snowflake and Salesforce

Power customer experiences while minimizing the risks, costs and headaches of traditional ETL methods with this bi-directional integration that enables easy, secure collaboration between Snowflake and Salesforce.

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Automate Data Pipelines with Snowflake and Fivetran

Simplify data pipelines to focus on maximizing analytics — not managing and maintaining infrastructure — with this step-by-step guide to performing marketing analytics for Google Ads data with Fivetran, Snowflake and dbt.

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Implement a Successful Customer 360

Explore key considerations for implementing an effective customer 360 — from determining the right strategy to building the best technical foundation.

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Modernize Marketing with a Customer 360 on Snowflake

Learn more about the technical components of building a customer data platform on Snowflake — and why first implementing a robust, agile customer 360 on the Data Cloud is a fundamental step.

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Unlock a Richer Understanding of Customers with Third-Party Data

Learn how new platforms, such as Snowflake Marketplace, help marketers uncover more insights by overcoming challenges in sourcing, maintaining and using third-party data to power advanced marketing analytics.

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Move From Basic to Advanced Marketing Analytics

Discover the four-phase maturity curve that companies ascend as they build out their marketing analytics capabilities — from creating a 360-degree customer review to optimizing personalization with data science.

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Gain a 360-Degree View of Customer Data

Dive into this guide for a deeper look at why a 360-degree view of customer data is critical to today’s marketers — and what you need to create a robust customer 360.

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Being customer-centric requires us to have a data-driven culture. We must ask ourselves how we can optimize the supply chain, product design, predictability and propensity of customers to buy our products. These are all data challenges.

Fabio Luzzi

VP of Data Science and Engineering, Tapestry

VIRTUAL EVENT

Marketing Data Cloud Forum

Eliminate silos, simplify your data foundation, modernize marketing execution and learn from leaders forging the future of privacy-first marketing.

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Snowflake Partners

Build the future of your business by connecting essential systems integrators, technology providers and applications directly in your Snowflake account.

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