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Snowflake Inc.

Snowflake on Snowflake Webinar:

How We Boosted Audience Segmentation by +40%

On-Demand

Segmented campaigns generate more than 760% ROI than general campaigns, the Campaign Monitor New Rules of Email Marketing report has shown. But how do you and your marketing teams get such results?

On May 18, learn how Snowflake’s Marketing team used the Data Cloud to build modern interactive applications with our Streamlit and Snowpark technologies to identify and segment more than 44% of previously ungrouped job titles, and rely on apps instead of word of mouth for customer stories. Join us to hear how we use Snowflake to:

  • Create and size target audiences in real time
  • Empower marketers to own the traditional BI processes of managing the database
  • Enable product marketers to quickly research use case adoption

Speakers

Branden Ciranni

Business Intelligence Engineer,
Snowflake

Jingwei Liang

Business Intelligence Engineer,
Snowflake

Carl-Johan Wehtje

Manager, Business Intelligence
Snowflake

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