Media, advertising, and entertainment organisations are continually working to develop new, engaging, and personalised experiences. Data plays a critical role in driving greater personalisation, making better content decisions, and improving the effectiveness of campaigns. But, with increased privacy regulations, organisations must find new ways to leverage data whilst complying with consumer privacy regulations.
A data clean room solution allows brands to access data insights, without any kind of exchange of data between organisations. This gives advertisers access to a vast quantity of audience data whilst protecting users’ privacy. If you’d like to learn how to use data clean rooms to leverage data whilst increasing data security and privacy compliance, join experts from Snowflake and Samooha.
They will cover:
- Why more and more brands and advertisers are investing in data clean rooms
- How to adapt to privacy-first attitudes towards data
- Best practices for implementing a data clean room solution successfully
In Partnership with:-
Speakers
David Fisher
Head of Industry - Media and Entertainment
Snowflake
Haylee Alexander
Chief Customer Officer
Samooha