Data for Marketing Analytics – the Data Cloud for Marketing

Business & Decision is presenting a first common Lunch and Learn series to leverage the value of using Snowflake as their Data Platform and Business & Decision as their Data Partner. In the coming months, our speakers Mark Mauerhofer, Head of Business Analytics & Finance at Business & Decision, and Etienne Döhler, Manager, Sales Engineering at Snowflake, will take you on a journey to the clouds, we are excited to welcome you on board.

Register to our second Lunch and Learn of the series on October 29: Data for Marketing Analytics – the Data Cloud for Marketing to learn about the following:

Powered by the Snowflake, organizations are maturing their marketing analytics capabilities in four key areas:

  1. Customer 360°: Integrate fragmented data, centrally store, and securely share across the organization (Doordash, and all other customers below)
  2. ROI Analysis: Make data-driven decisions on marketing spend by channel, touchpoint, and more (Entercom, Pepsico, YesWare)
  3. Campaign Optimization: Create (micro)segments and drive greater personalization in each engagement (Snowflake with CDPs) (Domino’s, SurveyMonkey, RueLaLa, Asics)
  4. Data Science: Enhance personalization with 1:1 offerings, product recommendations, ad-targeting, and more (Retail/CPG) (USFoods, Pizza Hut, CleanChoiceEnergy, Square)

We are excited to see you there!

Note: The first 10 registrants will receive a lunch voucher from us – first come, first serve! Please let us know your address in the registration form if you would like the chance to receive one.

  • Mark Mauerhofer

    Head of Business Analytics & Finance at Business & Decision

  • Etienne Döhler

    Manager, Sales Engineering