MEDIA, ENTERTAINMENT, AND ADVERTISING

MEDIA, ENTERTAINMENT, AND ADVERTISING AT SUMMIT

Learn how customers are leveraging the Media Data Cloud to transform their industry. Attend our Data Cloud Overview session, executive panel, and dozens of sessions tailored to your industry to see the latest innovations and business use cases.

Explore the Industry Pavilion in the expo hall to watch demos, discover new customer stories, and network with industry peers. Then, mix and mingle with leaders from your industry at dedicated industry-focused happy hours.

Why Attend

LEARN

Hear all about the newest innovations in the Media Data Cloud that can power your most critical workloads—data engineering, data lakes, data warehouses, data science, data applications, data collaboration, cybersecurity, and Unistore.

DISCOVER

See the latest capabilities and newest use cases presented by Snowflake, our customers, and partners. And find out how Snowflake enables core business use cases, including subscriber analytics and accelerating advertising revenue with Data Clean Rooms.

EXPERIENCE

Meet and network with individuals and organizations across the industry, from brands and advertisers to advertising technology leaders and major media publishers. Uncover ways to collaborate with the media and advertising ecosystem, and find out how to derive even more value from the Media Data Cloud.

Keynotes

Hear live keynotes from Snowflake executives and Data Cloud Panel discussions from industry experts.

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Media, Entertainment, and Advertising Sessions

View sessions tailored to the media, entertainment, and advertising industry, and hear from fellow industry experts.

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Industry Pavilion

Attend live product demos and presentations delivered throughout Snowflake and partner booths.

Networking Events

Connect at receptions, over meals, during session breaks, and at expo happy hours.

FEATURED CUSTOMER SESSIONS

Attribution in the Data Clean Room Using Native Apps and Python Stored Procedures

Attribution measurement is a vital tool for advertisers to assess the impact of their media investments on business outcomes. From multi-touch attribution to Incrementality, these methods use advanced statistical models and machine learning algorithms to estimate the return on investment of advertising campaigns. As a certified measurement partner for NBC Universal, VideoAmp leverages the Snowflake Native App Framework and Python stored procedures to implement attribution methods in the secure environment of the Snowflake Data Clean Room (DCR) shared between NBCU and VideoAmp. The DCR secure environment allows VideoAmp to execute sophisticated solutions without accessing or storing NBCU’s sensitive impression-level data, while also protecting the proprietary IP of VideoAmp’s attribution methodology. The result is efficient measurement across multiple data sources, enabling effective collaboration and valuable business outcomes.

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How Warner Brothers Accelerated Data SLAs with the Snowpipe Streaming API

To support Warner Brothers Discovery’s key mission of delighting users, the data platform team collects approximately 2 billion clickstream data points a day (with spikes of up to 20 billion days) from client applications. This powers AI, analytics, business intelligence, and machine learning. These pipelines are based on hourly batch processing and use the Snowpipe Streaming API. With updates to the data platform team’s server-side processing, they deliver cleaned deduplicated clickstream data with a sub-minute latency. In this session, you’ll hear key learnings from their POC and architecture iterations they’re working through.

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The New Playbook: How Data Is Revolutionizing Marketing and Fan Engagement in Professional Sports

On the field, professional sports teams have some of the most recognizable brands around. Off the field, they’re small businesses in finite markets with a lot of competition. In order to fuel revenue growth, improve business efficiencies, and drive fan engagement, teams need to continuously find new and innovative ways to grow their businesses. This session will cover how professional sports organizations from the biggest leagues in the world overcame their early data challenges with Snowflake to better understand their fans, improve customer engagement, and ultimately drive revenue growth.