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  • Snowflake at Mobile World Congress
  • Book A Meeting
  • Resources

Snowflake at MOBILE WORLD CONGRESS

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2 – 5 March 2026

snowflake activities at MWC

 

Tuesday February 17
4 PM GMT / 5 PM CET
WEBINAR- Intelligent Infrastructure: How to build smarter, sustainable networks

The digital foundation of our era is being rebuilt. Our Intelligent Infrastructure topic panel will debate how next-generation networks, AI-driven automation, cloud and edge computing, and open architectures are redefining connectivity – shifting it from a cost centre to a strategic source of value.

  • How far can 5G take us on this journey – what role can 5G Advanced and beyond play?
  • Can private networks live up to the hype and transform industry?
  • Where is the value in satellite and NTN technology?
  • Sustainability requires greener, more efficient infrastructure – but how far progressed on this journey are we?
  • Just how ‘open’ can a safe, secure and intelligent network be?

Featuring:

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March 2-5
MEET THE TEAM - Meet our AI Data Cloud Experts at MWC

Come and meet our team in Hall 7 to learn how the Telecom AI Data Cloud can transform your business.

Interested in speaking to an expert?

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PANEL: Mobile World Live Keynote Analysis

In an environment of accelerating change, global decision-makers convene to explore how the industry can unlock the full potential of 5G while laying the groundwork for what comes next. Visionaries take the stage to chart a path toward a hyper-connected world shaped by AI-native networks and next-generation infrastructure. Discover how operators are rethinking value creation and building the foundations of a more dynamic, intelligent and equitable digital economy.

Featuring:

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Monday March 2
11:00 AM - 12:00 PM CET
Marconi Stage, Hall 6
FIRESIDE CHAT: Networks on Autopilot: When AI Takes the Wheel

Step into the future of connectivity, where AI-driven automation and AI-RAN (Artificial Intelligence Radio Access Networks) are revolutionising how networks operate and adapt. This session dives into the world of autonomous, intelligent networks showcasing how AI-RAN enables real-time analytics, self-optimising, and self-healing capabilities that keep networks resilient, secure, and ultra-reliable. Discover how zero-touch automation and predictive security are not just concepts, but real solutions delivering measurable business impact and agility. This session will outline the business value of AI-powered automation, share real-world AI-RAN success stories, and provide practical guidance for deploying next-generation, intelligent networks across industries.

Featuring:

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Monday March 2
3:00 PM - 3:45 PM CET
Turing Stage, Hall 6
PANEL - Scam Wars: When AI Joins the Fight

Cyber threats are intensifying as AI drives automated attacks, generative scams, and convincing deepfakes. Quantum-era risks add a new dimension of uncertainty, challenging telcos to protect critical networks and consumers. Defensive AI is at the forefront, spotting anomalies and responding in real time. Across industries, organisations are testing defensive strategies, uncovering practical approaches, and navigating the ethical and regulatory dilemmas of an AI-driven cybersecurity landscape.

Featuring:

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Tuesday March 3
9:30 AM - 11:30 AM CET
ROUNDTABLE - Connected Intelligence: Building the Intelligent Infrastructure for the AI Era

The next era of telecom is defined not by connectivity alone, but by intelligence. As networks, clouds, and industries converge, the foundation of competitive advantage is shifting to how effectively organizations transform data into insight, automation, and value.

In this roundtable, Snowflake and industry leaders from across telecom, technology, and mobility explore how intelligent infrastructure is enabling the evolution from network operations to network intelligence – where AI, automation, and data-driven ecosystems power new efficiency, resiliency, and monetization opportunities.

Together we’ll examine how global operators, technology vendors, and connected ecosystem players are building the data foundations for AI-native networks, reimagining operational automation, and unlocking new business models through shared intelligence. This is where connectivity becomes capability, and infrastructure becomes innovation.

Featuring:

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Telecom AI DATA CLOUD PARTNERS at MWC

Thank YOU to Our Telecom Customers

Resources

Learn more about the Telecom Data Cloud

The Telecom Data Cloud

Build a connected future with Snowflake and the Telecom Data Cloud. Break Down Data Silos, Maximize Operational Efficiency and Grow Revenue.

Find Out More >

The Future of Telecoms: How Gen AI Is Changing the Game (and How to Use It to Your Advantage)

Transform telecom with Gen AI. Learn about enhancing resilience, cost efficiency, and performance with our report on strategic AI deployment.

Read Now >

The Modern Marketing Data Stack for Telecommunications

Read this report to explore about the three key trends we’re seeing in telecom marketing and learn how Snowflake can help you stay on the leading edge.

Check it Out >

4 Ways Telecoms Drive Revenue and Operational Efficiency with the Data Cloud

Telecoms need tools and technology to meet today’s challenges. Read this ebook to learn how telecoms adopt the cloud to maximise operational efficiency, create personalised customer experiences, drive new revenue streams with data monetisation and modernise telecom operations.

Download Now >

Simplify Your Network Operations Through an Advanced Data Platform and GenAI

Check out this on-demand webinar in collaboration with Amazon Web Services (AWS) and DigitalRoute to discover how GenAI can make use of a vast amount of data and streamline tasks, including optimisation for engineers and root cause analysis of network issues.

Watch Now >

Find a Place for Spatial Data Monetisation in Your Telecom Strategy

Join Snowflake and CARTO for an on-demand webinar to explore the benefits of spatial data monetisation, including utilising network traffic data to inform strategic decisions, harnessing data connected device data to improve operations and optimising the customer experience through location-relevant services.

Watch Now >

The AI Tipping Point: What Telecommunications Leaders Need to Know for 2025

Discover how telecommunications leaders can harness AI in 2025, balancing innovation, ROI, and compliance. Learn about AI’s role in telecommunications.

Read Now >
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