snowflake activities at MWC
MEET THE TEAM - Meet our AI Data Cloud Experts at MWC
Come and meet our team in Hall 7 to learn how the Telecom AI Data Cloud can transform your business.
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PANEL: Mobile World Live Keynote Analysis
In an environment of accelerating change, global decision-makers convene to explore how the industry can unlock the full potential of 5G while laying the groundwork for what comes next. Visionaries take the stage to chart a path toward a hyper-connected world shaped by AI-native networks and next-generation infrastructure. Discover how operators are rethinking value creation and building the foundations of a more dynamic, intelligent and equitable digital economy.
11:00 AM - 12:00 PM CET
Marconi Stage, Hall 6
FIRESIDE CHAT: Networks on Autopilot: When AI Takes the Wheel
Step into the future of connectivity, where AI-driven automation and AI-RAN (Artificial Intelligence Radio Access Networks) are revolutionising how networks operate and adapt. This session dives into the world of autonomous, intelligent networks showcasing how AI-RAN enables real-time analytics, self-optimising, and self-healing capabilities that keep networks resilient, secure, and ultra-reliable. Discover how zero-touch automation and predictive security are not just concepts, but real solutions delivering measurable business impact and agility. This session will outline the business value of AI-powered automation, share real-world AI-RAN success stories, and provide practical guidance for deploying next-generation, intelligent networks across industries.
Featuring:

11:00 AM - 11:30 AM CET
AWS Studio
STUDIO INTERVIEW: Intelligent Infrastructure: Powering the Agentic AI Future of Telecom
Snowflake, AWS, Axiata Group, and Aira Technologies discuss how telecom operators can build the intelligent infrastructure required for the Agentic AI era.
Learn how a modern, secure, and scalable data foundation powers AI-driven networks, autonomous operations, and next-generation customer experiences. With real-world insights from Axiata Group, this session brings together cloud, data, and AI leaders to share practical strategies for turning AI ambition into measurable business impact.

3:00 PM - 3:45 PM CET
Turing Stage, Hall 6
PANEL - Scam Wars: When AI Joins the Fight
Cyber threats are intensifying as AI drives automated attacks, generative scams, and convincing deepfakes. Quantum-era risks add a new dimension of uncertainty, challenging telcos to protect critical networks and consumers. Defensive AI is at the forefront, spotting anomalies and responding in real time. Across industries, organisations are testing defensive strategies, uncovering practical approaches, and navigating the ethical and regulatory dilemmas of an AI-driven cybersecurity landscape.
Featuring:

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9:30 AM - 11:30 AM CET
ROUNDTABLE - Connected Intelligence: Building the Intelligent Infrastructure for the AI Era
The next era of telecom is defined not by connectivity alone, but by intelligence. As networks, clouds, and industries converge, the foundation of competitive advantage is shifting to how effectively organizations transform data into insight, automation, and value.
In this roundtable, Snowflake and industry leaders from across telecom, technology, and mobility explore how intelligent infrastructure is enabling the evolution from network operations to network intelligence – where AI, automation, and data-driven ecosystems power new efficiency, resiliency, and monetization opportunities.
Together we’ll examine how global operators, technology vendors, and connected ecosystem players are building the data foundations for AI-native networks, reimagining operational automation, and unlocking new business models through shared intelligence. This is where connectivity becomes capability, and infrastructure becomes innovation.
Featuring:

WEBINAR- Intelligent Infrastructure: How to build smarter, sustainable networks
The digital foundation of our era is being rebuilt. Our Intelligent Infrastructure topic panel will debate how next-generation networks, AI-driven automation, cloud and edge computing, and open architectures are redefining connectivity – shifting it from a cost centre to a strategic source of value.
- How far can 5G take us on this journey – what role can 5G Advanced and beyond play?
- Can private networks live up to the hype and transform industry?
- Where is the value in satellite and NTN technology?
- Sustainability requires greener, more efficient infrastructure – but how far progressed on this journey are we?
- Just how ‘open’ can a safe, secure and intelligent network be?
Telecom AI DATA CLOUD PARTNERS at MWC
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