Sports and gaming companies need to bring together a wide array of data to create a unique customer 360 view for their industries (fan 360), which allows them to power insights such as opportunities to reduce customer churn and maximize customer lifetime value.

The industry can meet these data challenges using effective data science. Read on to learn about 11 data science best practices for achieving Fan 360.

Check out this ebook to learn:

  • Essential steps for effective fan segmentation
  • The benefits of using a data clean room for analysis
  • 5 key things to look for in best-in-class data ingestion and integration tools

Get the ebook now.

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