Media Data Cloud at
INDUSTRY DAY 2023

VIRTUAL

ON DEMAND

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MEDIA HIGHLIGHTS FROM INDUSTRY DAY

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Innovate in the era of interoperability with the power of data and AI. Lead the next generation of media, entertainment & advertising.

At Data Cloud Industry Day, Snowflake’s free, virtual event dedicated to industries, hear how technology and industry leaders use the power of the Media Data Cloud to create an open, interoperable, and future-ready ecosystem.

Learn about the power of partnerships in the ecosystem, data collaboration and clean rooms, use cases, and customer stories across sports, adtech & martech, and media & streaming.

WHY ATTEND

Learn

Join the keynote, industry breakout sessions, and hands-on labs. Hear about the newest partners and innovations to the Media Data Cloud powering an open, interoperable ecosystem.

Discover

See the latest Snowflake capabilities and industry use cases about how to unlock even more value from the Snowflake Media Data Cloud.

Experience

Get a front row seat to discover insights from data leaders in the Media, Entertainment & Advertising industry, including Snowflake leadership, customers, and partners.

ADVERTISING, MEDIA, AND ENTERTAINMENT AGENDA AT A GLANCE

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SESSIONS DESCRIPTION

OVERVIEW

Media Data Cloud Overview

Join Bill Stratton, Snowflake Head of GTM for Media, Entertainment & Advertising, to hear about the latest advancements in the Media Data Cloud, including new partnerships, advanced use cases, and our dedicated solutions for the ecosystem.

Speaker: Bill Stratton, Head of GTM for Media, Entertainment & Advertising, Snowflake

PRODUCT DEMO

Evaluating Campaign Performance with the Power of Snowflake and Streamlit

Learn how to leverage ML for evaluating campaign performance with the power of Snowflake and Streamlit.

Speaker: Jim Warner, Snowflake FCTO for Marketing & Advertising

PRODUCT DEMO

Snowflake Data Clean Room Demo

Join Snowflake product leader Gary McCoy to learn what’s new with Snowflake Data Clean Rooms, including how user interfaces enable wider audiences to get value from clean rooms and how projection and aggregation constraints further protect sensitive data.

Speaker: Gary McCoy, Principal Product Manager, Snowflake

PARTNER DEMO

Marketplace Demo

See demos of Snowflake Native Apps available via the Marketplace from industry partners Samooha, Acxiom, and Braze

CUSTOMER SESSION

Attribution in Data Clean Rooms w/ Snowflake Native App Framework & Python Stored Procedures

Hear how VideoAMP, a certified measurement partner for NBC Universal, uses the Snowflake Native App Framework and Python in a Snowflake Data Clean Room to execute sophisticated measurement without accessing or storing NBCU’s sensitive data, efficiently measure engagement across multiple data sources, and more.

Speakers
Ramzi Nasr, VP of Engineering, VideoAmp and Tyler Craven, Manager, Measurement Innovation, NBCUniversal

CUSTOMER SESSION

Building a Scalable ML Platform on Snowflake at Samsung Ads

Follow Samsung Ads on their journey of building a scalable ML platform on Snowflake. See the architecture and data flows of their ML platform and learn why they implemented Snowflake, Snowflake SQL, and Snowpark, which help them improve scalability, streamline workflow, and boost productivity.

Speakers:
Ashwin Karthik Ambalavanan, Machine Learning Engineer, Samsung and Akhlesh Richhariya, Engineer, Samsung