Industry leaders are boosting their competitive advantage with privacy-preserving solutions
Competition in the media, advertising and entertainment industry is fierce. At Snowflake Industry Day 2023, a free virtual event dedicated to industry innovation, Snowflake’s industry experts and technology leaders from companies such as NBCUniversal and Samsung Ads shared expert insights and innovative solutions to the industry’s toughest challenges, from AI to third-party data and more.
In this ebook, you will learn key takeaways from Industry Day 2023 for advertising, media and entertainment companies, including how to:
- Gain a competitive advantage with data collaboration
- Unify data and harness AI and ML to increase marketing ROI
- Use third-party data to optimize customer experience and advertising effectiveness
- Power data-driven decision-making and personalized customer experience with Snowflake’s Media Data Cloud
Get the ebook.