How to Leverage Secure, Zero-ETL, Bi-Directional Data Sharing from Snowflake and Salesforce to Build a Holistic Customer 360

Customers have long grappled with data silos across their core marketing systems and central data platform. Without a frictionless way to unify customer and business data, line of business owners across marketing, service and sales are faced with a daunting decision: either spend money and increase privacy risk, or work with an incomplete dataset that hinders tailored experiences that drive the business forward. The good news for marketing and sales departments everywhere is those days are over. 

With the recent GA announcement of Snowflake and Salesforce’s bi-directional data sharing capabilities, customers can now unify their customer and business data, accelerate decision-making, streamline business processes and power truly differentiated experiences. 

Join this webinar to see:

• The advantages of this innovative zero-ETL approach and how it offers organizations the speed and reliability to run effective campaigns
• Common use cases and how customers are putting the integration to use in their organization
• A demo of how to get started querying Salesforce data in Snowflake and vice versa
• How you can gain insights from unstructured data using Snowflake Cortex and DocAI and surface it in Salesforce