Media, entertainment, and advertising companies strive to provide personalized experiences and services for their customers which requires rich data from their media and advertising partners. However, the behavioral data that helps drive that personalization is highly sensitive (PII) that requires sophisticated protections to ensure all parties remain compliant and that the underlying sensitive data can never be reidentified.
Join this webinar and Q&A session with data clean room experts from Snowflake and Comscore as they present on and discuss how media and advertising companies can unlock value from sensitive data with Snowflake Data Clean Rooms.
Key topics for discussion will include:
- How Snowflake Data Clean Room technology along with Comscore’s rich data unlocks valuable analytical insights at a granular level while ensuring the protection of customer identity.
- How an intuitive user experience in Snowflake Data Clean Rooms allows business stakeholders to access insights directly, reducing friction and time to insight.
- How Snowflake makes it fast and easy to stand up data clean rooms with industry-specific workflows and templates such as audience overlap, reach and frequency, last touch attribution, and more.
Register now to save your spot.
Ponentes
Joseph Delfino
VP, Strategy & Business Development,
Comscore
Kelly Barrett
Senior Vice President Product Management
Comscore
Dawson Smith
Data Cloud Principal,
Snowflake
Haylee Alexander
Sr. Manager, Sales Engineering,
Snowflake