Location Profiling across APAC using Precisely Demographics and Points of Interest from Snowflake Marketplace

Join us for a live, instructor-led session exploring key collaboration features in Snowflake. This hands-on workshop will guide you step-by-step through the process of leveraging demographics and point of interest data from the Snowflake Marketplace for location profiling. You’ll have the opportunity to follow along, experiment with sample data for multiple APAC countries, and get your questions answered in real-time.

Location profiling benefits both B2B and B2C organizations by supporting:

  • Site selection for new outlets or hubs
  • Optimizing marketing campaigns
  • Identifying performance outliers
  • Uncovering expansion opportunities
  • Mapping territories, especially for franchises

WHAT YOU WILL EXPLORE & LEARN

  • Navigate the Snowflake user interface to discover data products
  • Connect to Precisely’s data listings on the Snowflake Marketplace
  • Blend administrative boundary data with demographic datasets
  • Integrate administrative boundary data with POI datasets
  • Profile a region using demographic and POI data
  • Create basic visualisations using Streamlit.

WHO SHOULD ATTEND

This Virtual Hands-On Lab is designed for individuals who are new to Snowflake, location profiling, or data enrichment. Whether you’re an IT Manager, Data Architect, Engineer, Data Scientist, Administrator, and Developer, this session will equip you with practical skills to confidently work with third-party data in Snowflake Marketplace.

SAVE YOUR SEAT

Speaker
  • Vinay Srihari

    Principal Architect, Data Sharing and Collaboration, Applied Field Engineering Office
    Snowflake