The landscape of advertising, media, and entertainment is evolving at a rapid pace. Changing consumer behaviour, the rise of streaming and increased focus on privacy are reshaping the industry. But how are businesses leveraging technology to adapt and evolve?
Join us on 30 January to gain insights into the trends that will define the industry in 2024, experts will cover:
- Why 2024 is set to be a significant year in TV for audiences, content, distribution, advertising and measurement
- Why collaboration is becoming a necessity in this data-rich industry, and how it’s driving innovation.
- Cutting-edge technologies shaping the industry, from AI to immersive experiences.
- How data science is optimising content delivery and the importance of third-party data in this process
- Why data privacy and governance remain critical in an era of heightened privacy concerns.
- The competitive advantage gained from unifying consumer data across tools, teams, and technologies
In collaboration with:
Speakers
David Fisher
Head of Industry for Media and Entertainment
Snowflake
Andy Jones
Head of Agency Development
Samsung Ads