Fuelled by the birth of ecommerce, retail experiences are no longer driven solely by products or in-store customer service. Now, there is greater value in providing enhanced and personalised customer experiences no matter where or at what stage a customer may engage with a retailer.
With a large portion of the workforce operating from home and retailers facing highly fluctuating demand and shocks throughout the supply chain, retailers need to rely on near real-time data and automation to drive faster, more-informed insights.
Watch this live discussion to learn how leading Polish grocer Zabka is collaborating with their strategic CPG partners to drive efficiencies throughout the supply chain, minimise revenue loss, and improve profitability. We will be discussing how retail and consumer packaged goods (CPG) organisations can:
- Have a complete 360-degree view of the retail lifecycle including supply chain and customer buying habits
- Have a near real-time view into your supply chain to optimise inventory, reduce operational costs, and improve fulfilment for customers
- Combine transactional data with customer insights to optimise product, pricing, and promotions
- Reduce their CO2 emissions with net-zero data
Industry Principal for Retail and CPG, Snowflake
Executive Vice President of the Management Board, Managing Director of Żabka Future