The value of data collaboration is enormous. A recent report from McKinsey & Company and the World Economic Forum estimates that connecting data across organizations unlocks $3 trillion in annual value.

Due to privacy concerns and an incentive for the large technology companies to maintain their exclusive access to first-party consumer data, the market is ridding itself of third-party cookies, which was the traditional approach to creating a single customer identity with disparate data sets. Without third-party cookies or access to underlying data, a new paradigm must be developed to share data securely across brands, agencies, and publishers.

During this webinar you will learn:

  • What a data clean room is
  • How Snowflake enables media and entertainment organizations to build data clean rooms more easily than ever before
  • How to use data clean rooms for campaign planning, campaign execution, and measuring attribution across parties
  • How you can share your data securely with third-party partners without revealing the underlying data
  • Jennifer Belissent

    Principal Data Strategist, Snowflake