The value of data collaboration is enormous. A recent report from McKinsey & Company and the World Economic Forum estimates that connecting data across organizations unlocks $3 trillion in annual value.
Due to privacy concerns and an incentive for the large technology companies to maintain their exclusive access to first-party consumer data, the market is ridding itself of third-party cookies, which was the traditional approach to creating a single customer identity with disparate data sets. Without third-party cookies or access to underlying data, a new paradigm must be developed to share data securely across brands, agencies, and publishers.
During this webinar you will learn:
- What a data clean room is
- How Snowflake enables media and entertainment organizations to build data clean rooms more easily than ever before
- How to use data clean rooms for campaign planning, campaign execution, and measuring attribution across parties
- How you can share your data securely with third-party partners without revealing the underlying data
Speakers
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Jennifer Belissent
Principal Data Strategist, Snowflake
