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  • Rules and Requirements
  • Rules and Requirements

WIN INVESTMENT AND GLOBAL EXPOSURE. UP TO $1MILLION IN THREE STARTUPS.

Innovate in the Data Cloud

Snowflake Startup Challenge brings together early-stage startups to build innovative applications and products powered by Snowflake’s Data Cloud. Designed to recognize the innovation of our startup community, the Snowflake Startup Challenge is where startups from around the world showcase the creative possibilities for building groundbreaking applications. The startups compete and the winner and finalists may receive up to $1 million in investments from Snowflake, along with global marketing exposure!

Thank you for your interest. The 2022 Startup Challenge submission period is now closed.

The winner of the 2022 Startup Challenge is Houseware!

Read more about the winner here.

THE TIMELINE

October 4, 2021: Challenge opens for submissions
March 1, 2022: Deadline to submit application
April 2022: Up to 10 semifinalists announced
May 2022: Three finalists announced after reviewing investor pitches
Summer 2022: Pitch and grand-prize winner announced

The Prizes

​​
Up to $500,000 potential investment
ADDITIONAL MARKETING OPPORTUNITIES
(PLUS FINALIST PRIZE)

Snowflake Starup Challenge Award - Final 3

UP TO $250,000 POTENTIAL INVESTMENT IN EACH OF THE TWO FINALISTS 
FEATURE ON SELECT MARKETING CHANNELS
PRESENT AT SNOWFLAKE SUMMIT & 2 summit passes
(PLUS SEMIFINALIST PRIZE)

Blog featuring your application and team

What’s Required?

  • Build an application that is dependent on Snowflake as a core part of its architecture 
  • Submit a demo video (up to five minutes) and a description of your application before the deadline
  • Semifinalists will be required to submit an investor pitch video recording (up to five minutes) and provide access to their application
  • Be an entity with less than $5 million dollars in cash funding and have not received any cash funding through the sale of equity securities, including through a Series A or other priced round of funding
  • Please review the official rules and FAQ for more details

the Judges

See Bio

Denise Persson

CMO, Snowflake

See Bio

Carl Eschenbach

Partner, Sequoia Capital

See Bio

Benoit Dageville

Co-Founder, Snowflake

See Bio

Jayshree Ullal

CEO, Arista Networks

Denise Persson

CMO, Snowflake

Denise has 20 years of technology marketing experience at high-growth companies. Prior to joining Snowflake, she served as CMO for Apigee, an API platform company that went public in 2015 and Google acquired in 2016. She began her career at collaboration software company Genesys, where she built and led a global marketing organization. Denise also helped lead Genesys through its expansion to become a successful IPO and acquired company. Denise holds a BA in Business Administration and Economics from Stockholm University, and holds an MBA from Georgetown University.

Carl Eschenbach

Partner, Sequoia Capital

Carl Eschenbach is a managing member at Sequoia, where he focuses on infrastructure technologies, cloud, and SaaS. He also provides operating expertise to Sequoia’s portfolio companies. Prior to Sequoia, Carl was President and COO of VMware, where he helped grow the company from $31M in his first full year to $7B in revenues and from 200 people to 20,000. Prior to joining VMware, Carl was Vice President of North America Sales at Inktomi, and held various sales leadership positions with 3Com, EMC and Lucent Technologies. He currently sits on the board of Zoom, Aurora, Armis, Cohesity, Snowflake, UiPath, Palo Alto Networks, Workday and ThousandEyes. He is passionate about leadership, culture and values of both teams and companies.

Benoit Dageville

Co-Founder, Snowflake

Benoit co-founded Snowflake and currently serves as President of the Product division. Benoit is a leading expert in parallel execution and self-tuning database systems. Prior to founding Snowflake, Benoit was with Oracle for over 10 years as a lead architect for parallel execution in Oracle RAC and a key architect in the SQL Manageability group. Prior to Oracle, Benoit worked at Bull Information Systems. He helped define the architecture and lead database performance efforts for Bull’s parallel systems. Benoit has a PhD in Computer Science with a focus in Parallel Database Systems and holds more than 80 patents.

Jayshree Ullal

CEO, Arista Networks

As President and CEO of Arista for over a decade, Jayshree Ullal is responsible for Arista’s business and thought leadership in cloud networking. She led the company to a historic and successful IPO in June 2014 from zero to a multibillion-dollar business. Formerly Jayshree was Senior Vice President at Cisco, responsible for a $10B business in datacenter, switching and services. With more than 30 years of networking experience, she is the recipient of numerous awards including E&Y’s “Entrepreneur of the Year” in 2015, Barron’s “World’s Best CEOs” in 2018 and one of Fortune’s “Top 20 Business persons” in 2019. Jayshree holds a B.S. in Engineering (Electrical) and an M.S. degree in engineering management. She is a recipient of the SFSU and SCU Distinguished Alumni Awards in 2013 and 2016.

What the Judges Are Looking for

Business Potential

What is the market opportunity? Does it address an unmet need? How does it complement Snowflake?

Innovation

How unique is your application? What is your competitive advantage?

Snowflake Leverage

How does the startup leverage Snowflake? Does it leverage a broad set of Snowflake features?

The Team

Does your leadership team have the experience required and ability to execute?

Resources

Blog

2021 Startup Challenge Winner: OverlayAnalytics

OverlayAnalytics was awarded the grand prize at Snowflake Summit after pitching its business to a panel of judges…

Read about the 2021 Winner here
Video

Watch the 2021 Grand Finale

Hundreds of early-stage startups from 56 countries competed for a chance to win up to $250,000.


Regarde maintenant
Blog

The 10 Semi-Finalists from the Snowflake Startup Shallenge

A remarkable showcase for talent debuting this year, the Snowflake Startup Challenge brings together early-stage…

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