The pace of change in the retail, ecommerce, and consumer packaged goods (CPG) industries continues to accelerate. Customer demands around personalization, speed, and cost are increasing. Companies must implement new technologies as consumers embrace omnichannel shopping. The industry is searching for new ways to market to consumers as the media and advertising landscape transforms. And the ongoing impact of the COVID-19 pandemic and its economic fallout is affecting everything from hiring to supply chains.

Retail pioneers are adopting the cloud to maximize their data. In doing so, they are personalizing customer experiences, optimizing fulfillment and inventory management, and making smarter, data-driven merchandising decisions.

This ebook explores ten industry-specific use cases for the Snowflake Data Cloud and highlights some of the innovative and exciting ways our retail, ecommerce, and CPG customers are already unlocking the value of data to forge ahead in an era of uncertainty.