Facts don’t lie: Analytics influence just over half of marketing decisions, marketing leaders are not impressed with their analytics, and nearly 59% of CMOs report increased pressure from their CEOs to prove the impact of their marketing efforts. After decades of investment in MarTech stack infrastructure, marketing teams are now turning to complementary modern marketing data stack solutions designed to best know, predict, and serve your customers.
Snowflake has analyzed what its customers use most often to enhance marketing data analytics and more accurately measure performance, impact and ROI. To get all the details, read the report: The Modern Marketing Data Stack—Your Technology Guide to Unifying, Analyzing, and Activating the Data that Powers Amazing Customer Experiences.
Inside the interactive report you’ll find:
- Who are the leaders and “ones to watch” across six capabilities that comprise the marketing data stack
- How these solutions derive insights from the near-endless data your marketing efforts generate
- What barriers your organization can overcome: lack of 360-degree customer views; siloed data; security, compliance, and privacy issues; data latency; and limited measurement
- Real-world case studies about the success organizations have created by deploying these technologies
- Emerging trends to look out for in future editions of this report
For the technology providers included in its report, Snowflake included companies that are currently part of the Snowflake Partner Network (SPN), that have an active co-marketing agreement with Snowflake, or that are active Marketplace Partners, subject to Snowflake’s Provider Terms of Service.