THE AGE OF INTEGRATED DATA
When it comes to being data-driven, marketers continue to face an uphill battle. With data stuck in silos, IT and marketing teams struggle to overcome mountains of fragmented data created by new tools and complex multi-channel journeys.
Join us for a half-day event to learn how IT and marketing teams are leveraging the Data Cloud to break down data silos, mobilize data, and achieve data-driven marketing analytics.
LEARN BEST PRACTICES
Hear how your peers are leveraging the Data Cloud to advance their marketing analytics initiatives.
GET CONTENT TAILORED
TO YOU
Develop your skillset by engaging with content designed specifically for technical and business audiences.
PUT THE DATA CLOUD
TO WORK
Watch product demonstrations and walk away with practical next steps for leveraging the Data Cloud in your organization.
WHAT YOU WILL LEARN
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CUSTOMER 360
Every customer touchpoint produces valuable customer data, but if this data is stored in different locations it is hard to get a holistic view of the business. The goal is to create an end-to-end view of a customer’s experience with your company. We will explore how companies leverage the Data Cloud to break down data silos and deliver powerful customer 360-degree views.
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MARKETING ATTRIBUTION
Marketing attribution is key to determining how various channels, messages, and offers impact customers’ decisions. More customer data and broader understanding of your campaign success enable you to drive more ROI. Learn how marketing organizations are maximizing the ROI of their campaigns through customer attribution models.
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PERSONALIZATION
As a marketer, connecting with customers in a personalized way is your top priority. Engaging with your customers has created constant and evolving relationships, and customers expect a deeper level of personalization across all marketing channels. These deeper conversations, which increase customer loyalty, are built on data and your ability to analyze and leverage this data. Learn how Snowflake enables marketers to leverage their own data to drive their business forward.
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DATA SCIENCE
Data science enables marketing organizations to bring together and extract insights from all their data touchpoints. They can recognize patterns and predict future behavior to build personalization campaigns. We will explore how marketers can harness data science to enable personalization at scale.
WHAT YOU WILL LEARN
Every customer touchpoint produces valuable customer data, but if this data is stored in different locations it is hard to get a holistic view of the business. The goal is to create an end-to-end view of a customer’s experience with your company. We will explore how companies leverage the Data Cloud to break down data silos and deliver powerful customer 360-degree views.
Marketing attribution is key to determining how various channels, messages, and offers impact customers’ decisions. More customer data and broader understanding of your campaign success enable you to drive more ROI. Learn how marketing organizations are maximizing the ROI of their campaigns through customer attribution models.
As a marketer, connecting with customers in a personalized way is your top priority. Engaging with your customers has created constant and evolving relationships, and customers expect a deeper level of personalization across all marketing channels. These deeper conversations, which increase customer loyalty, are built on data and your ability to analyze and leverage this data. Learn how Snowflake enables marketers to leverage their own data to drive their business forward.
Data science enables marketing organizations to bring together and extract insights from all their data touchpoints. They can recognize patterns and predict future behavior to build personalization campaigns. We will explore how marketers can harness data science to enable personalization at scale.
CHOOSE A TRACK TAILORED TO YOU
DATA TEAMS
The strongest data teams are business savvy, using technical know-how to solve business challenges. Join this track to learn how IT, data engineers and data architects are creating a single source of truth for the business to drive powerful results.
VIEW DATA TEAMS TRACK
Speakers
Partners
DATA MARKETPLACE PROVIDERS
