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01 The Modern Marketing Data Stack | Snowflake
02 Table of Contents - The Modern Marketing Data Stack
03 Methodology - The Modern Marketing Data Stack
04 Capabilities Index - The Modern Marketing Data Stack
05 Data Analytics for Marketing - The Modern Marketing Data Stack
06 Data Integration and Modeling - The Modern Marketing Data Stack
07 Identity Resolution & Data Enrichment: Modern Marketing Data Stack
08 Activation and Measurement
09 Business Intelligence Tools - The Modern Marketing Data Stack
10 Data Science for Marketing - The Modern Marketing Data Stack
11 Customer Stories - The Modern Marketing Data Stack
12 About Snowflake - Modern Marketing Data Stack
13 Data Activation and Measurement - The Modern Marketing Data Stack

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The next-generation tech stack for data-driven marketing.

THE MODERN MARKETING DATA STACK

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The next-generation tech stack for data-driven marketing.

THE MODERN MARKETING DATA STACK

DOWNLOAD EBOOK

Technologies Used:

Braze, Fivetran, Hightouch, Snowplow, Tableau

Discover how the Compare Club data team leveraged the Data Cloud to create a single source of truth and power its end-to-end marketing strategies.

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Technologies Used:

dbt, Fivetran, Hex, Stripe

Improved marketing effectiveness through seamless data integration, driving a 36% increase in marketing ROI and a 17% increase in conversions on paid orders.

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Technologies Used:

dbt, Fivetran, Hightouch

Improved segmentation, with automated syncing of customer segments driving a large increase in reactivations, better personalized marketing campaigns, and a 15% reduction in CAC.

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Technologies Used:

Matillion, Tableau

Watch this webinar to learn how Slack utilizes Snowflake to build a unified view across all of its customer data to facilitate audience creation, execute multi-touch attribution, and improve marketing outcomes.

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Technologies Used:

Dbt, Fivetran, PowerBI, Segment; implemented by Velir

Built an optimized marketing technology stack on the Data Cloud, enabling deeper customer and campaign insights and cross-channel personalization.

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Technologies Used:

Simon Data, Tableau

Developed a single source of truth to deliver hyper-personalized campaigns 80% quicker.

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© 2022 Snowflake Inc. All Rights Reserved | Privacy Notice | Site Terms


© 2022 Snowflake Inc. All Rights Reserved

Privacy Notice | Site Terms