BUSINESS INTELLIGENCE

The next-generation tech stack for data-driven marketing.

THE MODERN MARKETING DATA STACK

The next-generation tech stack for data-driven marketing.

THE MODERN MARKETING DATA STACK

Business intelligence solutions provide organizations with the ability to understand their audiences, find trends in customer behavior, measure the effectiveness of marketing efforts across all channels, and reveal information about competitors—all through rich data analysis and visualization tools that provide insights to support data-driven decision-making.

Ranked Sorted Partners by Index Score

The Ranked Sorted Partners by Index Score chart plots the calculated scores of all solutions evaluated in the category in descending order. The dot and index score represents the cutoff threshold of the Leaders in the category. See the Methodology page for more info.

TYPES OF SOLUTIONS

Data visualization, business intelligence, dashboards

LEADERS

MicroStrategy is a platform for enterprise analytics built to deliver a broad range of web, mobile, and embedded business intelligence experiences with enterprise-level trust, scale, and security. MicroStrategy’s open architecture includes live connections to Snowflake’s Data Cloud and supports optimized push-down SQL queries that maximize performance. These connections are enhanced by an in-memory layer that caches data when needed, to optimize Snowflake compute resources. MicroStrategy also incorporates unique BI applications such as HyperIntelligence, which permits no-code embedding of context-rich marketing insights into any website or application. MicroStrategy’s cloud-native architecture supports monthly releases of new features, performance enhancements, and security updates.

Mode is the modern business intelligence platform that fundamentally shifts how people use data, every day. Built around data teams who deliver high-impact analysis and self-serve data products, Mode helps every team tap into their analytical side to find trusted answers. Together with Snowflake, Mode enables faster speed to insight by unleashing analysts to iterate on raw data and instantly combine new data sources. As a single platform for multiple types of analysis, Mode future-proofs your business intelligence as your data culture evolves and scales.

Microsoft PowerBI is a unified, scalable platform for self-service and enterprise business intelligence that’s easy to use and helps you gain deeper data insight. Power BI customers can leverage a native Snowflake connector that supports a wide range of access patterns, including the ability to leverage single sign-on (SSO). Organizations can utilize Snowflake’s multi-cluster, shared data architecture to connect their BI platforms directly to Snowflake.

Sigma enables enterprise users to engage directly with Snowflake through its intuitive spreadsheet interface. Enterprise and technical users can collaborate, build models, visualize data, and present through Sigma’s Workbooks platform. With Sigma, customers can get started instantly and maximize their Snowflake investment by empowering teams to securely explore, calculate on, and analyze billions of rows of live data.

Tableau is a platform for modern business intelligence. It enables data exploration for professionals ranging in data analytics experience—from business users to data scientists-—revealing insights with accessible machine learning, statistics, natural language, and smart data prep. When Tableau connects to Snowflake, Tableau queries are sent directly to Snowflake and return fresh, up-to-date data needed to generate insights in the form of visualizations, data stories, forecasts, and even action frameworks from Salesforce.

ONES TO WATCH

Sisense: Sisense Fusion delivers insights embedded into products, business workflows, and productivity tools knowledge workers use every day. Sisense offers BI capabilities and embeds analytics directly into business workflows, justifying its position as a provider to watch. Customers can rebrand and white label the Sisense platform to align to an application or web site, as well as embed Sisense directly into a web site. Data teams can connect directly to Snowflake to prepare, query, and manage structured and semi-structured data within The Data Cloud, using both code and a web-based, visual data modeling experience. Together, Sisense and Snowflake power complex, ad-hoc, advanced analysis; self-service dashboards; and embedded analytic applications. Sisense’s value proposition is not about finding solutions for BI, but helping people find answers. By streamlining the process of accessing insights, business leaders can gain the necessary knowledge to take critical action in a matter of minutes.

ThoughtSpot Modern Analytics Cloud empowers organizations with Live Analytics, so they can interactively and intuitively engage with their data, find insights, and take action. Customers can take advantage of ThoughtSpot’s web and mobile applications to improve decision-making across an organization. ThoughtSpot has made analytics and BI accessible to users of any technical skill level by enabling them to query using a familiar search experience. ThoughtSpot's platform delivers self-service for business users of any skill level by complementing it with an intuitive interface. The developer-friendly ThoughtSpot Everywhere platform makes it easy to build interactive data applications, while “SpotApp” templates for your favorite SaaS applications allow organizations to accelerate the development and launch of Live Analytics use cases, near-instantly. And automated insights from SpotIQ help organizations discover outliers and key drivers within their datasets.

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