Global event series
DATA FOR
BREAKFAST
Making AI Real for Business
SPARK Frankfurt
12 March, 2026
Junghofstr. 16
This event has concluded.
ABOUT THE EVENT
Bring agentic intelligence to everyone in your organization
An event series for data and AI professionals
Join us for breakfast and leave the day full of actionable insights and learnings ready to lead your organization in this new era of data and agentic intelligence.
Register now
AGENDA
9:00 AM
REGISTRATION, NETWORKING AND BREAKFAST
Check in, grab some breakfast, talk with your peers, and chat with Snowflake experts and partners.
10:00 AM
KEYNOTE AND DEMO
Hear from Snowflake leaders on how to champion your organization into this next era of enterprise intelligence. See Snowflake in action with live demos.
10:30 AM
CUSTOMER STORY FROM AUXMONEY
Achieving Next‑Level Data Security & Privacy with Snowflake
A high-level look at auxmoney’s journey as a fast-growing fintech in the financial industry, scaling with exponentially increasing customer numbers and data volumes while transitioning from a legacy data architecture to a modern, Snowflake-centered data platform. The session shows how this shift helps reduce security and privacy risk through strong identity and access controls, modern governance and data protection capabilities, end-to-end transparency, and automated platform management.

11:00 AM
CUSTOMER & PARTNER PRESENTATION BY INFOMOTION & MERCK
Leveraging Snowflake to modernize the compute & store ecosystem in pharmaceutical R&D
Collecting and analyzing data is at the heart of every pharmaceutical R&D organization. As a result, we at Merck KGaA store large amounts of very diverse data – from assay results in early research, to operational data from clinical trials, human clinical trial data and data related to regulatory submissions. In the upcoming era of artificial intelligence (AI), making this data available to AI systems at scale is a strategic imperative.

11:30 AM
BUILD and USE ENTERPRISE-READY DATA AGENTS
This session will show how teams use Snowflake Intelligence to close the gap between insights and action. We’ll highlight anomaly detection as a key intelligence capability and demonstrate how organizations evolve from dashboards to autonomous decisioning.
12:00 PM
LUNCH, NETWORKING & PARTNER EXPO
Talk with your peers, learn about partner offerings, and see more data and AI in action with live demos at the Snowflake genius bar. To help you stay energized, we will be serving a light lunch.
HUNGRY FOR MORE? ADDITIONAL SESSIONS:
1:00 PM-5:00 PM
Afternoon Insights Workshop WITH INFOMOTION & THOUGHTSPOT [SAME LOCATION]
Discover how ThoughtSpot and Snowflake enable modern self-service analytics in your organization.
In this workshop, you’ll explore Liveboards, ThoughtSpot’s dynamic dashboards that deliver interactive, real-time insights to your teams. You’ll also experience Spotter, the AI analyst that helps business users answer complex questions in seconds. Snowflake experts will also demonstrate how to establish a scalable foundation for self-service analytics — whether for internal use or data monetization.
Register here
Jan Mahler
District Manager Snowflake
Annika Schanne
Solution Engineer, Snowflake
Marius Garbowski
VP Data & Analytics, auxmoney
Florens Focke
Head of Architecture & AI, Merck