Snowflake World Tour Berlin

Making AI Real for Business

BerlinSeptember 29, 2026

Attend the Event

Illustration of iconic buildings from around the world

Turn AI AmbitionInto Enterprise Impact

The Snowflake World Tour is coming to a city near you — see how to make AI real for your business.

AI agents are changing how work gets done and the companies moving fastest are the ones working with the right data foundation.

Snowflake World Tour is where you see it in action. Get the latest product announcements and live demos alongside in-depth stories from organizations already deploying agents at scale — across every cloud, tool and team. Walk away with a clear roadmap for making AI real for your business.

Agenda at a glance

8:00 AM

Registration, Breakfast & Networking: Start the day with a warm welcome! Pick up your badge, enjoy a breakfast, and connect with data professionals and our valued partners. This is a great opportunity to exchange ideas and build new relationships.

8:30 AM

Snowflake Demo Session: Streaming Data from transactional databases into Snowflake and Hands on Session: From Zero to Snowflake.

10:00 AM

Opening Keynote: Hear from Snowflake CEO Sridhar Ramaswamy and Dr. Michael Müller-Wünsch, CIO of OTTO, on the latest innovations in data and AI. Discover how to deliver on AI's promise with measurable business impact.

11:20 am

Lunch and Expo Hall Exploration: Enjoy a complimentary lunch and explore the expo hall, where Snowflake partners will be showcasing data and AI solutions and real-world use cases.

12:45 PM

Breakout Sessions: Choose from practical sessions to help you make AI real for your business — whether you're looking to modernize your data foundation, make your data AI ready, or want to dive deep on building and using AI agents.

5:15 pm

Happy Hour and Networking: Wrap up the day with drinks and relaxed conversations with peers, partners and Snowflake experts.

7:00 pm

End of Event.

Why Attend

Discover

From strategic insights to deep-dive demos, see how leading organizations are making AI real for their business.

Dev Day audience at Snowflake Summit 2024

Activate

Explore how teams are delivering trusted, governed agents with a powerful data foundation. Move from planning to confident execution with actionable insights.

Dev Day audience at Snowflake Summit 2024

Connect

Join a community of data and AI professionals, innovators and Snowflake experts. Share ideas, spark new thinking, and leave with inspiration for what’s next.

Dev Day audience at Snowflake Summit 2024

Join us on tour

BERLIN

Frequently Asked Questions

The Snowflake World Tour is designed for anyone working with data and AI – from beginners just exploring the Snowflake AI Data Cloud to experienced users looking to deepen their knowledge. The event offers a mix of sessions for different skill levels, live demos, hands on labs and expert talks. Attendees will gain insights into best practices around data sharing, performance tuning, AI/ML integration, data governance, and cost optimization. You’ll also have the opportunity to connect directly with Snowflake teams and partners to get practical guidance for your projects.

The full event program, including session titles,  times and speaker details, is available online and continuously updated. 

Participants are responsible for their own travel and parking costs. Snowflake does not offer reimbursements for these expenses.

All presentations will be conducted in English unless stated otherwise in the agenda.

No, participation in the Snowflake World Tour Berlin is free of charge. Your registration includes access to all sessions, the keynote, the partner expo, fun activities as well as food and drinks throughout the day.

If you registered but didn’t get a confirmation email, first check your spam or junk folder or give it a few minutes for your inbox to receive the email. You can also manually search for the subject name “[Event Confirmation] Snowflake AI Data Cloud Event: Berlin, 29 September”. If you still cannot find the email please try to register again or reach out to your Snowflake contact.

Yes, we will provide a secure area at the venue where you can leave coats and luggage during the day.

Station Berlin is accessible for all guests. If you need specific accommodations, please let us know at least a week before the event so we can make appropriate arrangements.

Event Details

STATION Berlin
Luckenwalder Str. 4-6, 10963 Berlin
Sep 29, 2026
8:00 AM - 7:00 PM

Join us on tour