A CMO’s AI Playbook: 1:1 personalization with AI agents on Snowflake

See how a CMO reshaped his marketing team using LLMs and AI Decisioning on top of Snowflake’s data infrastructure to automate and optimize every email send for 4x win-back investments.

What You Will Discover

You’ll follow Fundrise’s journey from rejecting personalized marketing to achieving incredible scale with AI-driven marketing:
 

• Drive growth without adding headcount: Free marketers from manual workflows and campaign management to focus on strategy and investor relationships.
• Scale personalized marketing with AI Agents: Leverage reinforcement learning to decide the optimal message, channel, and timing for every investor.
• Automate experimentation and optimization: Continuously test and refine campaigns to uncover high-performing creative and new customer insights.

Key Takeaways
 

• Understand how the Snowflake AI Data Cloud and Hightouch AI Decisioning enable real-time, 1:1 personalization.
• Learn how Fundrise achieved a 4x lift in invested dollars from win-back campaigns using AI-driven decisioning.
• Discover how to shift your marketing operations from campaign execution to strategic orchestration — with AI doing the heavy lifting.