Accelerate
Advertising, Media & Entertainment

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Explore How to Build Data, Apps and AI Strategies

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ADVANCE YOUR DIGITAL TRANSFORMATION

Building a scalable enterprise-wide data strategy is at the core of business transformation. With Accelerate – Advertising, Media & Entertainment, learn how Snowflake’s platform provides the critical infrastructure that businesses need to move their strategy forward. Learn how the ecosystem collaborates across the AI Data Cloud for Media to enhance business growth and data monetisation, develop new products and capabilities, and harness the power of AI and ML.

WHY ATTEND

INNOVATE WITH THE MEDIA DATA CLOUD

The advertising, media and entertainment industry is no stranger to change, but the last five years have been especially tumultuous. With new regulations, changing consumer behaviour, and the emergence of innovative technologies like generative AI and LLMs, it’s difficult to maintain a business and data strategy that can adapt to ever-changing needs.

Join us live at Accelerate – Advertising, Media & Entertainment, to learn more about how media organisations across the ecosystem leverage Snowflake and the power of the AI Data Cloud for Media to continuously evolve their data strategy to build best-of-breed data and analytics practices, truly accelerating their business transformation.

Agenda

SESSION DURATION SESSION DETAILS

60 Minutes

State of the Union for Advertising, Media & Entertainment

Join Jim Warner, Field CTO, Advertising & Marketing at Snowflake, to see how the AI Data Cloud for Media will accelerate your data and AI transformation initiatives. In this session, we will share what we’re hearing from industry executives globally and how the AI Data Cloud for Media meets their needs. We’ll also outline how you can simplify, scale, and accelerate your enterprise data strategy to meet your business objectives. Following Jim’s session, Ismail Rahim will join us to provide a short demo of the Snowflake platform to help make it real for you.

Bill Stratton
Global Industry GTM Lead – Media, Entertainment & Advertising,
Snowflake

Jim Warner
Field CTO, Advertising & Marketing,
Snowflake

Ismail Rahim
Senior Sales Engineer,
Snowflake

30 Minutes

HEAR FROM SNOWFLAKE’S APJ DATA DRIVER OF THE YEAR AWARD WINNER - NEXON

Join Jaemyoun Lee, Data Engineer and team lead at NEXON – a gaming industry leader, boasting 50+ live games with more than 1.9 billion global users across 190 countries. In this session, Jaemyoun will share how the company migrated its data analytics platform from Google BigQuery to the Snowflake AI Data Cloud, breaking down data silos and establishing a centralised Data Cloud – known as ‘MonoLake’ – to glean deeper insights into its user base, helping the company enhance customer satisfaction levels whilst significantly reducing costs.

Jaemyoun Lee
Data Engineer, Team Lead
NEXON

30 Minutes

HEAR FROM A LEADER IN CUSTOMER EXPERIENCE MANAGEMENT - DEntsu

Hear directly from the leadership team at Dentsu, on how they are unlocking the power of data and technology to drive personalised customer experiences for customers. In this session, the Dentsu team will share their insights on the media industry, and how the Snowflake AI Data Cloud is supporting their data and AI journey.