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Customer 360 Analytics and the Data Cloud

Discover why companies that aspire to the Customer 360 view need to aggregate and unify customer interaction touchpoints to better understand customer behavior.

Supporting the Data Economy

One of the primary obstacles to building a robust data economy is the simple fact that data has been hard to share and trade. That is changing.

Data Lake vs. Data Warehouse

Explore the differences between a data lake and data warehouse, and how both data workloads work together to provide data-driven insights.

What is Big Data Engineering

Big Data Engineering is the development, building, and maintenance of database and processing systems architecture for large data sets.

Marketing Data Management Platforms

Discover Data Management Platforms (DMPs) that facilitate the aggregation of performance and audience data from diverse sources for your marketing efforts.

Queries in SQL

Explore SQL queries using Snowflake. Enhance your SQL skills and leverage Snowflake's capabilities for efficient data querying. Unlock the power of data today.

Data Repository vs. Data Platform

A data repository is a collection of data in a physically stored location or assigned destination. A data platform is much more.

Dev Sec Ops

DevSecOps infuses security into the software development process by holistically adding security to the DevOps development pipeline.

IoT Analytics

Learn about the rapid growth in IoT analytics and the arms race to house, secure and analyze all of it effectively.