Voice of the Customer: AISQL Hands on Lab

Turn unstructured data into better products, better customer retention, and better marketing with Voice of the Customer.

Join our solution engineering team virtually for a hands-on lab focused on Voice of the Customer.

Voice of the Customer is a framework that leverages Snowflake’s AISQL capabilities to turn unstructured call transcripts, chat histories, customer support tickets, and feedback data into usable data points. These data points provide valuable signals for product improvement, customer churn modelling, and proactive customer outreach.

With Snowflake Intelligence, you can use natural language to uncover meaningful insights like what topics customers most frequently mention, or how review sentiment changes over time for a given location.

You’ll learn how to:

• Easily turn unstructured data into actionable insights with Snowflake AISQL functions, including AI_CLASSIFY, AI_SENTIMENT, TRANSLATE, and AI_AGG
• Add business context to your data using Semantic Views
• Build a Cortex Agent that can orchestrate across multiple tools
• Uncover customer and operational insights with natural language using Snowflake Intelligence