Build an ML Model to Predict Purchase Likelihood

At the end of the day, the business just wants to know: will they buy it?

Join us for a virtual hands-on lab to learn how to build a model to predict purchase likelihood by analysing relationships between performance metrics, product differentiation and customer reviews.

By the end of this lab, you’ll learn the best practices for building an end-to-end ML model using gen AI features to understand customer conversions at scale.

You’ll get step-by-step guidance on how to:

• Use generative AI to process feedback to create model features
• Aggregate unstructured data with structured web analytics features
• Train custom models
• Analyse feature importance
• Create stakeholder visualisation