Build an ML Model to Crack the Code of Customer Conversions

Will they buy it? This instructor-led lab will teach you how to build a model to predict purchase likelihood by analyzing relationships between performance metrics, product differentiation and customer reviews. By the end, you’ll learn the best practices for predicting purchasing likelihood at your company.

In this lab, ML experts will provide step-by-step guidance on how to:

• Use generative AI to process feedback 
• Aggregate unstructured data with structured web analytics features 
• Train custom models
• Analyze feature importance 
• Create stakeholder visualization