From Customer Signals to Autonomous Experience

Telecom operators own more signals about their customers than any other industry — network quality, usage patterns, billing history, care interactions, digital touchpoints — yet those signals sit fragmented across CRM, BSS, contact centre, and network systems. Customers churn, complaints escalate, and NPS declines because the operator sees the problem too late. AI is changing that. Leading operators are now building agentic workflows that turn customer signals into automated experience decisions: predictive churn prevention before the customer decides, autonomous case triage and resolution, intelligent agent assist in the contact centre, and proactive outreach before the customer calls.

This 90-minute virtual masterclass is designed for telecom CX, care, and customer data teams who want to go beyond the slide deck. You will hear directly from Snowflake’s global telecom CTO practice on what is actually working in production, get a first-hand look at the capabilities announced at Snowflake Summit that matter most for telco CX, and then build an agentic customer care workflow yourself in a live, guided lab. You will see how autonomous case resolution, predictive churn prevention, and intelligent agent assist share the same governed data foundation — the second use case costs a fraction of the first.

Format: Virtual | Free to attend
Laptop Required: Please have a laptop handy to participate in the hands-on lab session. Lab environments are pre-provisioned.

What you will walk away with

• A clear view of the telco CX AI trends driving customer platform decisions in 2026
• An understanding of Snowflake Horizon and Semantic Autopilot and their specific applicability to customer 360 data products
• A working agentic customer care template you can adapt for your own environment