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Snowflake Inc.

Virtual Event

Unlocking Customer 360 Insights for the Financial Industry

Part 2: Use Cases

30 July 2025 | 10:00 AM SGT

The BFSI industry is at an inflection point: customer expectations are evolving faster than legacy systems can adapt.
Whether it’s a digital bank looking to personalize at scale, or an insurance provider striving to improve retention, one thing is clear: disconnected data might be holding them back.

During our 1st webinar, we have discussed how customer expectations are evolving rapidly, and we touched upon the biggest shifts we’re seeing in how organizations approach Customer 360 today. Together, we also identified the technical and regulatory gaps and talked about specific use cases to start with.

For the next webinar, on 30 July at 10:00am SGT, we will share more about the below:

• Understand how BFSI firms are planning for the monetization of C360 and the gaps to production.
• What gaps remain between today’s analytics pilots and full production use cases?
• Which specific Customer 360 use cases can drive monetization now?
• Elicit concrete recommendations and metrics—how to implement these use cases at scale, and sharing of success stories with measurable ROI.

Don’t miss this opportunity to hear from BFSI leaders on how they’re transforming loyalty and personalisation with connected data.

In collaboration with:

Speakers
Kaushik GD

Head of Financial Services, APJ
Snowflake

Prabhat Agarwal

Chief of Data & AI
ADA Data & AI Solutions

Chris Park

Head of CDP
ADA Data & AI Solutions

Auzani Ridzwan

Head of Partnerships
ADA Data & AI Solutions
Webinar Moderator

Agenda
Time
Title
10:00 AM
Welcome and Opening

• Welcome
• Housekeeping
• Speakers Introduction
• Overview of Webinar
• Recap of Past Webinar

10:10 AM
Live Discussion

• Why Customer 360 Starts with Unified Data
• Top Data Sources BFSI Needs to Connect
• How Snowflake x ADA Build the Single 360 View
• Real-Time Use Cases: Credit, Fraud, Personalization
• Quick Wins: How to Get Started Fast

10:30 AM
Customer Showcase
10:45 AM
Poll Results Announcements
10:50 AM
Live Q&A
11:00 AM
Closing

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