Skip to content
Snowflake Inc.

The Future of Sports Storytelling: AI-Driven Video Analytics with Snowflake and TwelveLabs

On-Demand

In the fast-paced world of sports, delivering engaging video content quickly and efficiently is paramount. Join Michelene Rabbit, Industry Principal for Sports and Music at Snowflake, and Travis Couture, Director of Solutions Engineering at TwelveLabs, to see how Snowflake and TwelveLabs team up to unveil a revolutionary approach to sports content creation. This session will explore how the convergence of robust data platforms and cutting-edge AI can transform raw game footage into captivating, shareable moments. 

Get actionable takeaways, including:

  • How to use the Snowflake AI Data Cloud to provide the scalable foundation for ingesting, storing and preparing vast quantities of sports data, from event statistics to player movements
  • How TwelveLabs’ advanced AI models can intelligently analyze video content, understand complex actions and narratives, identify key plays, and automatically generate dynamic highlight packages
  • How the powerful integration between Snowflake and TwelveLabs streamlines workflows, reduces manual effort, and unlocks new possibilities for sports organizations, broadcasters and content creators

Whether you’re looking to personalize fan experiences, optimize content delivery or gain a significant competitive edge, this webinar will provide actionable insights into leveraging data and AI for unparalleled video analytics. 

 

Speakers
Michelene Rabbitt

Industry Principal for Sports & Music, Snowflake

Travis Couture

Head of Solutions Engineering, TwelveLabs

Watch Now

  • Privacy Notice
  • Site Terms
  • Cookie Settings
  • Do Not Share My Personal Information

© 2025 Snowflake Inc. All Rights Reserved |  If you’d rather not receive future emails from Snowflake, unsubscribe here or customize your communication preferences