In the fast-paced world of sports, delivering engaging video content quickly and efficiently is paramount. Join Michelene Rabbit, Industry Principal for Sports and Music at Snowflake, and Travis Couture, Director of Solutions Engineering at TwelveLabs, to see how Snowflake and TwelveLabs team up to unveil a revolutionary approach to sports content creation. This session will explore how the convergence of robust data platforms and cutting-edge AI can transform raw game footage into captivating, shareable moments.
Get actionable takeaways, including:
- How to use the Snowflake AI Data Cloud to provide the scalable foundation for ingesting, storing and preparing vast quantities of sports data, from event statistics to player movements
- How TwelveLabs’ advanced AI models can intelligently analyze video content, understand complex actions and narratives, identify key plays, and automatically generate dynamic highlight packages
- How the powerful integration between Snowflake and TwelveLabs streamlines workflows, reduces manual effort, and unlocks new possibilities for sports organizations, broadcasters and content creators
Whether you’re looking to personalize fan experiences, optimize content delivery or gain a significant competitive edge, this webinar will provide actionable insights into leveraging data and AI for unparalleled video analytics.
Speakers
Michelene Rabbit
Industry Principal for Sports and Music at Snowflake
Prior to Snowflake, Michelene was a strategic/technical BD executive at Amazon Music. Michelene has also served as the VP and Head of BD/Partnerships for Bleacher Report under Warner Bros. Discovery. Michelene joined WBD from Yahoo! Sports where she served as the Global Head of BD & Strategic Partnerships and closed the first ever NFL rights deal to distribute a live game exclusively via streaming, and the first ever deal to distribute personalized highlights from a major US sports league (NBA) leveraging AI. Michelene holds a Bilingual MBA from IESE Business School in Spain. She received a Bachelor of Arts in Economics and Communications from the University of California, San Diego.
Travis Couture
Head of Solutions Engineering, TwelveLabs
Travis is the Head of Solutions Engineering at TwelveLabs. Biologist turned technologist, Travis has a wealth of experience across academia, industry, and startups. With deep roots in computer vision research, Travis spends his time with TwelveLabs' customers to sweat the details on how they utilize cutting edge technologies in their video workflows.
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